Podcast
Questions and Answers
How does the economic functional area contribute to society?
How does the economic functional area contribute to society?
It improves quality of life by enhancing standards of living and promoting sustainability.
What is the primary objective of external analysis?
What is the primary objective of external analysis?
To detect threats and opportunities from the environment.
Define the external environment in a business context.
Define the external environment in a business context.
It refers to all uncontrollable factors outside the company that affect its strategies and success.
What are the two methods of analysis focused on in the general environment?
What are the two methods of analysis focused on in the general environment?
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List the stages of the PESTEL analysis.
List the stages of the PESTEL analysis.
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Why might similar environmental characteristics affect different industries in various ways?
Why might similar environmental characteristics affect different industries in various ways?
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What is the significance of studying industrial districts?
What is the significance of studying industrial districts?
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How can education, sports, and art serve as forms of social action?
How can education, sports, and art serve as forms of social action?
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What is a key advantage of centralized production in manufacturing?
What is a key advantage of centralized production in manufacturing?
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Name two disadvantages of centralized production.
Name two disadvantages of centralized production.
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What is a license in the context of contractual agreements?
What is a license in the context of contractual agreements?
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Identify one advantage and one disadvantage of franchising.
Identify one advantage and one disadvantage of franchising.
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What does foreign direct investment involve?
What does foreign direct investment involve?
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List two advantages of joint ventures.
List two advantages of joint ventures.
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What is one disadvantage of wholly owned subsidiaries?
What is one disadvantage of wholly owned subsidiaries?
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Why might a company prefer to engage in licensing rather than direct investment?
Why might a company prefer to engage in licensing rather than direct investment?
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What is the primary reason for studying organizational strategy?
What is the primary reason for studying organizational strategy?
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Where can companies communicate their strategies?
Where can companies communicate their strategies?
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In the context of strategy, what does the term 'strategy' refer to?
In the context of strategy, what does the term 'strategy' refer to?
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How does chess relate to strategic management in organizations?
How does chess relate to strategic management in organizations?
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What is a Strategic Business Unit (SBU)?
What is a Strategic Business Unit (SBU)?
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Name one function of the classical functional departments in an organization.
Name one function of the classical functional departments in an organization.
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What are the phases involved in the strategic management process?
What are the phases involved in the strategic management process?
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Why is it necessary to define Strategic Business Units (SBUs)?
Why is it necessary to define Strategic Business Units (SBUs)?
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What is meant by imitation barriers in the context of competitive advantage?
What is meant by imitation barriers in the context of competitive advantage?
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List two sources of cost competitive advantage mentioned in the text.
List two sources of cost competitive advantage mentioned in the text.
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How does the learning effect contribute to cost competitive advantage?
How does the learning effect contribute to cost competitive advantage?
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Define differentiation competitive advantage and provide an example.
Define differentiation competitive advantage and provide an example.
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What role does firm location play in achieving cost competitive advantage?
What role does firm location play in achieving cost competitive advantage?
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Identify one potential source of differentiation related to product characteristics.
Identify one potential source of differentiation related to product characteristics.
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What are cooperation agreements and how do they help reduce costs?
What are cooperation agreements and how do they help reduce costs?
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Why is industry dynamism important in managing resources and capabilities?
Why is industry dynamism important in managing resources and capabilities?
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What is a joint venture?
What is a joint venture?
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What are internal factors influencing a firm's decision to internationalize?
What are internal factors influencing a firm's decision to internationalize?
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Describe the characteristics of a multidomestic industry.
Describe the characteristics of a multidomestic industry.
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How do global industries differ from multidomestic industries significantly?
How do global industries differ from multidomestic industries significantly?
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What role does external demand play in firm internationalization?
What role does external demand play in firm internationalization?
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What is the significance of industry life cycles in the context of international competition?
What is the significance of industry life cycles in the context of international competition?
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What is the rationale behind the concept of a firm's minimum efficient size?
What is the rationale behind the concept of a firm's minimum efficient size?
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What is meant by potential global industries?
What is meant by potential global industries?
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What are some key macroeconomic factors to consider in foreign market selection?
What are some key macroeconomic factors to consider in foreign market selection?
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How does political risk influence firms operating in foreign markets?
How does political risk influence firms operating in foreign markets?
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Why might a firm choose exporting as an entry mode to enter a foreign market?
Why might a firm choose exporting as an entry mode to enter a foreign market?
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What is a major disadvantage of exporting compared to foreign direct investment?
What is a major disadvantage of exporting compared to foreign direct investment?
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What role does cultural distance play in the difficulty of operating in a foreign market?
What role does cultural distance play in the difficulty of operating in a foreign market?
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Explain the significance of a PESTLE analysis in foreign market selection.
Explain the significance of a PESTLE analysis in foreign market selection.
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Why would a company consider starting with contractual agreements before moving to foreign direct investment?
Why would a company consider starting with contractual agreements before moving to foreign direct investment?
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What advantages do small firms gain from exporting as their initial international market strategy?
What advantages do small firms gain from exporting as their initial international market strategy?
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Study Notes
Strategic Management - Organizational Strategy
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Concept of Strategy:
- Companies operate in complex, changing environments, requiring adaptation for survival.
- Strategies are crucial for success in these environments.
- Strategies are found in managerial speeches, written documents, company presentations, and annual reports.
- A strategy is the means by which individuals or organizations achieve their objectives.
- This involves the determination of long-term goals, the adoption of courses of action, and the allocation of necessary resources (Chandler, 1962).
Contents of Strategy
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Firm-Environment Fit:
- The strategy must align with the firm's environment and stakeholders' needs.
- It must leverage the firm's strengths to address environmental opportunities and reduce threats.
- Successful strategies identify and exploit opportunities while mitigating threats/weaknesses.
- Strategies should be aligned with the company's mission and its goals, so that its resources and capabilities fit the needs of the stakeholders.
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Firm Competitiveness:
- Strategic decisions aim to improve the firm's position relative to its competitors.
- These decisions must consider stakeholder needs.
- Successful decisions are responsive to the environment, incorporating knowledge of competitors' actions and anticipating future trends (chess analogy).
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Stakeholder Needs:
- Strategies must take into account the interests of various stakeholders (shareholders, managers, stakeholders).
- Effective strategies consider these often competing interests.
- The overall strategy must aim at creating value for the stakeholders, not just achieving short-term profits.
Strategic Business Units (SBUs)
- Definition: Self-contained aspects of an organization that may have distinct competitive strategies due to differing competitive environments.
Strategic Management Process
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Strategic Analysis:
- External: analysis of the general environment and the competitive landscape-- factors that the firm cannot control.
- Internal: evaluation of the firm's resources, capabilities, and existing internal processes -- factors that the firm can control.
- Aim: to identify strengths, weaknesses, opportunities, and threats (SWOT)
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Strategic Formulation: Developing strategies to meet objectives.
- Considerations: Strategic fit of the strategy with the firm and the environment; internal analysis, external analysis, and selection of strategies.
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Strategic Implementation: Putting the formulated strategies into action. This process involves organizational changes, resource allocation, and effective strategy control
Rationality in Decision-Making
- Rational Process: An idealized process that assumes clear objectives and comprehensive information to determine an ideal strategy.
- Reality: Strategic decisions are complex and influenced by various factors, including uncertainty and competing interests, thus making perfect rationality unattainable.
Limitations of Decision-Making
- Bounded Rationality: Decision-makers have limited cognitive ability and available information, potentially leading to suboptimal choices.
- Learning and Experience: Past experiences shape decision-making processes by influencing how people make decisions and choices
- Political Factors: Conflicts of interest among various stakeholder groups shape strategy decisions; some stakeholders' (e.g., managers) interests may be opposed to those of others (e.g., shareholders).
- Chance: Factors beyond the decision-maker's control, like luck, intuition and risk behavior shape decisions.
Fit and Change in Strategic Management
- Strategic Fit: The consistency between the context in which the strategy is developed/selected and the implementation of the strategy. It also involves leveraging opportunities and minimizing the firm's weaknesses in response to the threats of the environment.
- Organizational Fit: The congruence between identified strategies and the organizational structure of the firm. This is related with resource and capabilities to ensure the successful implementation of the strategy
- Change in Dynamic Context: Requires adaptation to changing trends, new technological developments, new customer tastes, etc. Organizational fit and strategic fit are always required.
Strategic Thinking Approaches
- Rational Approach: Deliberate, intentional, top-down planning process.
- Holistic Approach: Acknowledges both deliberate and emergent strategies, understanding the combination of rational and non-rational aspects.
- Organizational Approach: Descriptive; emphasizing the role of individual and collective action in strategy.
Strategic Approaches in the firm
- Cost leadership: Emphasizing low costs in production and distribution.
- Differentiation: Creating unique products or services.
- Focus (niche): Targeting a specific market segment.
Analysis of the Industry and Competitive Environment
- Objective: Identifying factors affecting the firm's performance related to the industry/competitive landscape.
- Methods: PESTEL analysis (Political, Economic, Social, Technological, Environmental, and Legal). Industrial analysis (competition analysis, substitutes, etc.).
- Importance: Identifying external threats and opportunities.
Analysis of the General Environment
- Objective: Identifying and analyzing factors in the overall environment that affect the firm's operations and performance.
- Methods: PESTEL analysis, industry life cycles
- Importance: Understanding the broader context for the industry.
Internal Firm Analysis
- Objective: Identifying the firm's strengths, weaknesses, resources, and capabilities.
- Methods: Value chain analysis, strategic profile (SWOT), VRIO analysis- helps to analyze firm resources, capabilities.
- Importance: Understanding the firm's resources to support its strategy.
Resource-Based View (RBV)
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Purpose: To identify and evaluate the firm's potential competitive advantages by understanding and developing its resources and capabilities
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Key Ideas:
- Firm heterogeneity: firms differ in their resource profiles
- Imperfect resource mobility: firms cannot easily acquire resources from others, leading to unique competitive positions
Strategic Analysis & the evaluation of resources and capabilities
- Suitability: Whether the strategic choice is suitable with the firm´s aims and objectives.
- Feasibility: Whether the strategy can be carried out using available resources.
- Acceptability: Whether the stakeholders approve of it from a ethical perspective (society).
Corporate-Level Strategies
- Types of strategies at the corporate level:
- Vertical integration
- Diversification
- Internationalization
- Strategic alliances
- Mergers
Development Strategies
- Scope: Products and markets
- Development: Strategies aimed at the evolution of the firm's scope over time. This aims at adding value to the firm.
- Internal Strategies: focus on internal resources growth.
- External Strategies: focus on the merging of firms/external growth.
Internationalization
- Objective: To analyze how firms grow on a global scale.
- Strategies: Identifying the methods for companies to develop and internationalise within the market (exporting, foreign licensing, and foreign investment).
Implementation Considerations
- Strategic Control: Regularly assessing strategy execution and outcomes.
- Measurement: Using performance metrics to evaluate success and identify areas that need improvement.
- Strategic Management Process (SMP): Framework for formulating and implementing strategies.
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Description
This quiz explores the critical aspects of business management, focusing on external analysis and its contribution to society. It covers methods such as PESTEL analysis, production strategies, and the implications of contractual agreements in business contexts. Aimed at enhancing understanding of the dynamic business environment, this quiz is essential for students and professionals alike.