Business Intelligence User Types
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Questions and Answers

The Heads of a company typically make operational-level decisions using Business Intelligence.

False

Which type of user typically utilizes Business Intelligence tools for data mining?

  • Analyst (correct)
  • IT Engineer
  • Government Official
  • Small Business Owner
  • What is the primary function of Microsoft Power BI?

    To connect to various data sources and produce visualizations.

    Match the following Business Intelligence tools with their primary feature:

    <p>Tableau = Data visualization and interactive dashboards QlikView = Novel data examination methods IBM Cognos = Performance management and reporting SAP BusinessObjects = Complete suite with reporting and analytics tools</p> Signup and view all the answers

    What is a significant benefit of systematic and data-driven decision-making?

    <p>Reduces reliance on intuition</p> Signup and view all the answers

    Data-driven decision-making eliminates the need for monitoring the business impact of decisions.

    <p>False</p> Signup and view all the answers

    Business Intelligence is used to transform _____ data into structured data.

    <p>unstructured</p> Signup and view all the answers

    What techniques can be used to justify decisions in a data-driven approach?

    <p>Cost-benefit analysis and predictive modeling</p> Signup and view all the answers

    Balancing data-driven and _____ approaches to decision-making can be challenging.

    <p>intuitive</p> Signup and view all the answers

    Match the following challenges with their corresponding descriptions in decision-making:

    <p>Intuitive decision-making = Relies on personal feelings and experiences Bias in decision-making = Can lead to sub-optimal choices Resistance to data = Skepticism towards data that contradicts intuition Communication plan = Helps explain decisions to affected parties</p> Signup and view all the answers

    Study Notes

    Types of Business Intelligence Users

    • Analysts: Utilize historical data to derive insights for the company’s performance.
    • Company Heads/Managers: Use BI to enhance profitability and make informed decisions based on gathered intelligence.
    • IT Engineers: Implement BI tools to support technical needs within their organizations.
    • Small Business Owners: An affordable means to improve their operations using BI insights.
    • Government Officials: Leverage BI for informed public policy making and decision-making processes.

    Supported Decision Levels

    • Strategic Level: Involves high-level decisions regarding business strategy formulation.
    • Tactical Level: Focuses on the execution of strategies, covering methodologies and technological integration.
    • Operational Level: Deals with day-to-day operational decisions, essential for effective functioning.

    Applications of Business Intelligence

    • Enhances decision-making processes within organizations.
    • Facilitates data mining to extract meaningful insights.
    • Supports operational analytics and management.
    • Provides tools for predictive and prescriptive analytics.
    • Transforms unstructured data into structured formats.
    • Integral to Decision Support Systems (DSS) and Executive Information Systems (EIS).

    Business Intelligence Tools and Software

    • Tableau: Offers data visualization and interactive dashboard creation from multiple data sources.
    • Microsoft Power BI: Cloud-based, enabling visualizations and sharing of analytical findings.
    • QlikView: Engages users in building interactive dashboards for innovative data examination.
    • SAP BusinessObjects: Comprehensive suite for reporting, analytics, and data visualization.
    • IBM Cognos: Enables performance management through report and dashboard creation.

    Data-Driven Decision Making

    • Shift from intuition-based decisions to systematic, data-driven approaches for improved accuracy.
    • Use of techniques like cost-benefit analysis and predictive modeling to support justifiable decisions.
    • Focus on addressing individual biases to prevent sub-optimal decisions.
    • Continuous monitoring of decisions to swiftly address negative outcomes.

    Challenges in Decision Making

    • Balancing data reliance with managers' intuition can lead to conflicts in decision-making.
    • Resistance to BI insights due to perceived devaluation of personal experience and knowledge.
    • Requires transparent communication strategies to gain organizational buy-in for decisions.
    • Development of structured decision-making models can help streamline the process.

    Decision-Making Models

    • Rational Models: Follow a logical, sequential process that evaluates all alternatives based on defined criteria.
    • Intuitive Models: Relies on inner knowledge and gut feelings, focusing on pattern and similarity recognition.
    • Recognition Primed Models: Combine rational analysis with intuition, often considering a single option.

    Decision Management

    • Aims to enhance precision, consistency, and agility in decision-making processes using available data.
    • Leverages decision models and decision support systems.
    • Integrates business rules, BI, AI, and predictive analytics to respond efficiently to operational needs.
    • Treats decisions as reusable assets, often automating the decision-making process through software systems.

    Group Decision Support System (GDSS)

    • Facilitates collective decision-making through collaboration and interaction among group members.
    • Features include an easy-to-use interface and tools for concurrent decision-making, improving overall decisions.
    • Emphasizes support for semi-structured and unstructured decisions, crucial for managerial roles.

    Components of GDSS

    • Hardware: Includes computers, networking equipment, and physical meeting setups to encourage teamwork.
    • Software Tools: Various applications assisting in idea organization, priorities establishment, and efficient meeting documentation.
    • People: Comprises meeting participants, trained facilitators, and technical support personnel.

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    Description

    Explore the various roles that utilize Business Intelligence in organizations. This quiz covers the responsibilities of analysts, company heads, IT engineers, and small business owners in leveraging BI for enhanced decision-making and efficiency.

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