Business Intelligence Reporting

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Questions and Answers

What is the primary benefit of using data visualization tools in corporate and market data?

To identify relationships and patterns in data

To create interactive videos and animations

To integrate with decision support tools and applications

To provide a competitive advantage through quick trend identification (correct)

What is the main difference between dashboards and scorecards?

Dashboards provide a strategic view, while scorecards provide an operational view

Dashboards provide an operational view, while scorecards provide a strategic view (correct)

Dashboards are used for financial data, while scorecards are used for geographical data

Dashboards are used for data visualization, while scorecards are used for data analysis

What is the primary function of a geographical information system (GIS)?

To create animated videos of data

To analyze financial data

To use spatial data, such as digitized maps (correct)

To integrate with decision support tools and applications

What is the purpose of using predictive models in data visualization?

To check the magnitude of trends and provide significant business advantages Signup and view all the answers

What is the primary goal of using data visualization tools in business?

To provide a foundation for better decision making and more efficient day-to-day management Signup and view all the answers

What is the focus of intelligent visualization in data visualization?

Data interpretation and analysis Signup and view all the answers

What is another term for automating the decision-making process?

Enterprise Decision Management (EDM) Signup and view all the answers

What is a characteristic of Automated Decision Systems (ADS)?

Rapidly builds rules-based applications Signup and view all the answers

Which of the following is an application of Automated Decision Systems (ADS)?

Yield (price) optimization Signup and view all the answers

What is a component provided by software companies to implement Automated Decision Systems (ADS)?

Mathematical and statistical algorithms Signup and view all the answers

What is competitive intelligence used for?

To increase market knowledge and improve strategic planning Signup and view all the answers

What is the primary purpose of web analytics?

To analyze visitor behavior Signup and view all the answers

What is business analytics applied to Web-based processes?

Web analytics Signup and view all the answers

What does Automated Decision Systems (ADS) combine flexibly into state-of-the-art decision-management applications?

Business rules, predictive models, and optimization strategies Signup and view all the answers

What is the primary purpose of a multidimensional database?

To support easy and quick multidimensional analysis Signup and view all the answers

What is the main advantage of using a multidimensional database over a relational database?

Improved support for multidimensional analysis Signup and view all the answers

What is an ad hoc query?

A query that cannot be determined prior to the moment the query is issued Signup and view all the answers

What is the primary purpose of a data cube?

To provide a subset of highly interrelated data for analysis Signup and view all the answers

What is a limitation of using multidimensional databases?

They can take up significantly more computer storage room than relational databases Signup and view all the answers

What is the primary purpose of predictive analysis?

To determine the probable future outcome for an event or the likelihood of a situation occurring Signup and view all the answers

What is a feature of multidimensional tools and vendors?

They often work in conjunction with database query systems and other OLAP tools Signup and view all the answers

What is the benefit of multidimensional presentation?

It enables the organization, presentation, and analysis of data by several dimensions Signup and view all the answers

What is the primary goal of business analytics in terms of customers?

To attract and retain customers for goods or services Signup and view all the answers

What does clickstream data provide?

A trail of the user's activities and browsing patterns Signup and view all the answers

What is a common challenge in using business analytics systems?

Cultural and people-related challenges Signup and view all the answers

What is the purpose of performance management systems (PMS)?

To provide scorecards and other relevant information for decision makers Signup and view all the answers

Why do BI/BA projects often fail?

Failure to recognize BI projects as cross-organizational business initiatives Signup and view all the answers

What is a common reason for the lack of success in BI/BA projects?

Unengaged or weak business sponsors Signup and view all the answers

What is a critical aspect of BI/BA projects that is often overlooked?

The appreciation of the negative impact of 'dirty data' on business profitability Signup and view all the answers

What is a key aspect of BI/BA projects that is essential for success?

The understanding of the necessity for and the use of metadata Signup and view all the answers

What is a primary function of GIS tools?

To help companies and governments understand the location of their resources and services Signup and view all the answers

Which of the following is an example of a public sector application of GIS?

All of the above Signup and view all the answers

What is the primary function of GPS?

To detect the position of items on earth with reasonable precision Signup and view all the answers

How do GIS software vendors provide Web access?

By hooking directly to their software Signup and view all the answers

What is the trend in BI software?

Producing real-time data updates for real-time analysis and decision making Signup and view all the answers

What is a concern in real-time systems?

Data updates may not match across different users Signup and view all the answers

What is the purpose of ADS systems?

To provide a solution to a repetitive managerial problem Signup and view all the answers

What is an example of a private sector application of GIS?

Determining the location of retail outlets Signup and view all the answers

Study Notes

Business Intelligence and Analytics

Reports can be categorized into two types: routine reports and ad hoc (or on-demand) reports.
Multilingual support is available for reports.
Scorecards and dashboards are used to present data.
Report delivery and alerting can be done through various touchpoints, including self-subscription and administrator-based distribution.

Ad Hoc Query

An ad hoc query is a query that cannot be determined prior to the moment the query is issued.
Structured Query Language (SQL) is a data definition and management language for relational databases.

Multidimensionality

Multidimensionality is the ability to organize, present, and analyze data by several dimensions.
Examples of dimensions include sales by region, by product, by salesperson, and by time.
Multidimensional presentation involves dimensions, measures, and time.

Multidimensional Database

A multidimensional database is a database that is organized specifically to support easy and quick multidimensional analysis.
A data cube is a two-dimensional, three-dimensional, or higher-dimensional object that represents a measure of interest.

Cube

A cube is a subset of highly interrelated data that is organized to allow users to combine any attributes in a cube with any metrics in the cube.

Limitations of Dimensionality

Multidimensional databases can take up significantly more computer storage room than summarized relational databases.
Multidimensional products cost significantly more than standard relational products.
Database loading consumes significant system resources and time, depending on data volume and the number of dimensions.
Interfaces and maintenance are more complex in multidimensional databases than in relational databases.

Data Mining and Predictive Analysis

Data mining is the process of analyzing data to identify patterns and relationships.
Predictive analysis is the use of tools to determine the probable future outcome for an event or the likelihood of a situation occurring.

Data Visualization

Data visualization is the graphical, animation, or video presentation of data and the results of data analysis.
Data visualization can provide competitive advantage by quickly identifying important trends in corporate and market data.

New Directions in Data Visualization

Data visualization has moved into mainstream computing, where it is integrated with decision support tools and applications.
Intelligent visualization includes data interpretation.

Dashboards and Scorecards

Dashboards are used daily in organizations to provide a more operational view of success than scorecards' focus on strategic goals.
Dashboards provide a foundation for better decision making and more efficient day-to-day management of teams, resources, and expenses.

Geographical Information System (GIS)

A GIS is an information system that uses spatial data, such as digitized maps.
GIS applications are used to improve decision making in the public and private sectors, including dispatch of emergency vehicles, transit management, facility site selection, and drought risk management.

GIS and Decision Making

GIS applications are used to improve decision making in the public and private sectors, including local governments.
GIS can help managers determine where to locate retail outlets.

GIS and the Internet/Intranets

Most major GIS software vendors provide Web access that hooks directly to their software.
GIS can be deployed on the Internet for internal use or for use by customers.

Real-time BI

Real-time BI involves the trend toward BI software producing real-time data updates for real-time analysis and real-time decision making.
Concerns about real-time systems include data update frequency, data consistency, and real-time data necessity.

Automated Decision Support (ADS)

ADS is a rule-based system that provides a solution to a repetitive managerial problem.
ADS is also known as enterprise decision management (EDM).

Characteristics and Benefits of ADS

ADS is suitable for decisions that must be made frequently and/or rapidly, using information that is available electronically.
ADS provides rapid decision-making capabilities.

Capabilities of ADSs

ADS can rapidly build rules-based applications and deploy them into almost any operating environment.
ADS can inject predictive analytics into rule-based applications.

ADS Applications

ADS applications include product or service configuration, yield (price) optimization, routing or segmentation decisions, corporate and regulatory compliance, fraud detection, dynamic forecasting, and operational control.

Implementing ADS

Software companies provide components to ADS, including rule engines, mathematical and statistical algorithms, industry-specific packages, enterprise systems, and workflow applications.

Competitive Intelligence

Many companies continuously monitor the activities of their competitors to acquire competitive intelligence.
Competitive intelligence drives business performance by increasing market knowledge, improving knowledge management, and raising the quality of strategic planning.

Using the Web in BA

Web analytics involves the analysis of data that occurs in the Web environment.
Clickstream data provides a trail of the user's activities and show the user's browsing patterns.

Usage of BA

Almost all managers and executives can use some BA systems, but some find the tools too complicated to use or are not trained properly.
Most businesses want a greater percentage of the enterprise to leverage analytics.

Success and Usability of BA

Performance management systems (PMS) are BI tools that provide scorecards and other relevant information that decision makers use to determine their level of success in reaching their goals.

Why BI/BA Projects Fail

Reasons for failure include:
- Failure to recognize BI projects as cross-organizational business initiatives.
- Unengaged or weak business sponsors.
- Unavailable or unwilling business representatives.
- Lack of skilled or available staff.
- Suboptimal staff utilization.
- No software release concept.
- No work breakdown structure.
- No business analysis or standardization activities.
- No appreciation of the negative impact of "dirty data" on business profitability.
- No understanding of the necessity for and the use of metadata.

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Description

This quiz covers various aspects of business intelligence reporting, including unlimited dimensions and aggregation levels, types of reports, and report delivery and alerting. It also touches on ad hoc queries and content personalization.