Podcast
Questions and Answers
What is the primary goal of Business Intelligence?
What is the primary goal of Business Intelligence?
What is the purpose of a Conversion Funnel?
What is the purpose of a Conversion Funnel?
What is OLAP used for?
What is OLAP used for?
What is a Data Cube?
What is a Data Cube?
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What is the purpose of Drill-Down Analysis?
What is the purpose of Drill-Down Analysis?
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What is the primary purpose of Linear Regression?
What is the primary purpose of Linear Regression?
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What is the main purpose of Data Mining?
What is the main purpose of Data Mining?
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What is the primary goal of Self-Service Analytics?
What is the primary goal of Self-Service Analytics?
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Which of the following BI tools is used to identify hidden patterns in large datasets?
Which of the following BI tools is used to identify hidden patterns in large datasets?
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What is the primary purpose of a Word Cloud?
What is the primary purpose of a Word Cloud?
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What is the six-phase structured approach for planning and executing a data mining project?
What is the six-phase structured approach for planning and executing a data mining project?
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What is the term for a collection of data that contains numeric facts called measures, categorized by dimensions such as time and geography?
What is the term for a collection of data that contains numeric facts called measures, categorized by dimensions such as time and geography?
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Which of the following is a metric that tracks progress in executing chosen strategies to attain organizational objectives and goals?
Which of the following is a metric that tracks progress in executing chosen strategies to attain organizational objectives and goals?
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What is the term for an interactive examination of high-level summary data in increasing detail to gain insight into certain elements?
What is the term for an interactive examination of high-level summary data in increasing detail to gain insight into certain elements?
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What is the term for a graphical representation that summarizes the steps a consumer takes in making the decision to buy a product and become a customer?
What is the term for a graphical representation that summarizes the steps a consumer takes in making the decision to buy a product and become a customer?
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What is the term for a presentation of a set of KPIs about the state of a process at a specific point in time?
What is the term for a presentation of a set of KPIs about the state of a process at a specific point in time?
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Study Notes
Business Intelligence (BI)
- A wide range of applications, practices, and technologies for extracting, transforming, integrating, visualizing, analyzing, interpreting, and presenting data to support improved decision making.
Data Visualization
- Presentation of data in a pictorial or graphical format.
- Examples: Word cloud, Conversion funnel.
Data Analysis Tools
- Online Analytical Processing (OLAP): analyzes multidimensional data from multiple perspectives, enabling users to identify issues, opportunities, and perform trend analysis.
- Data cube: a collection of data containing numeric facts (measures) categorized by dimensions (e.g., time, geography).
- Drill-down analysis: interactive examination of high-level summary data to gain insight into specific elements.
Data Mining
- Exploration of large amounts of data to discover hidden patterns, predict future trends and behaviors for decision making.
- Cross-Industry Process for Data Mining (CRISP-DM): a six-phase structured approach for planning and executing data mining projects.
Performance Metrics
- Key Performance Indicator (KPI): a metric tracking progress in executing chosen strategies to attain organizational objectives and goals.
- KPI consists of a direct measure, target, and time frame.
- Dashboard: a presentation of a set of KPIs about the state of a process at a specific point in time.
Analytics Self-Service
- Training, technology, and processes that empower end-users to work independently, accessing data from approved sources to perform their own analysis using endorsed tools.
Business Intelligence (BI)
- A wide range of applications, practices, and technologies for extracting, transforming, integrating, visualizing, analyzing, interpreting, and presenting data to support improved decision making.
Data Visualization
- Presentation of data in a pictorial or graphical format.
- Examples: Word cloud, Conversion funnel.
Data Analysis Tools
- Online Analytical Processing (OLAP): analyzes multidimensional data from multiple perspectives, enabling users to identify issues, opportunities, and perform trend analysis.
- Data cube: a collection of data containing numeric facts (measures) categorized by dimensions (e.g., time, geography).
- Drill-down analysis: interactive examination of high-level summary data to gain insight into specific elements.
Data Mining
- Exploration of large amounts of data to discover hidden patterns, predict future trends and behaviors for decision making.
- Cross-Industry Process for Data Mining (CRISP-DM): a six-phase structured approach for planning and executing data mining projects.
Performance Metrics
- Key Performance Indicator (KPI): a metric tracking progress in executing chosen strategies to attain organizational objectives and goals.
- KPI consists of a direct measure, target, and time frame.
- Dashboard: a presentation of a set of KPIs about the state of a process at a specific point in time.
Analytics Self-Service
- Training, technology, and processes that empower end-users to work independently, accessing data from approved sources to perform their own analysis using endorsed tools.
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Description
Test your knowledge of business intelligence concepts, including data visualization and data analysis tools such as OLAP.
