Business Intelligence and Analytics: Systems for Decision Support, Ch. 10 Quiz

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Questions and Answers

Which analytical techniques are best suited for unstructured problems?

  • Heuristic approaches (correct)
  • Analytical techniques
  • Simulation models
  • Normative models

What are heuristic approaches typically used for?

  • Solving complex problems (correct)
  • Solving simple problems
  • Solving structured problems
  • Solving normative problems

Do genetic algorithms guarantee an optimal solution to a problem?

  • No, they cannot guarantee any solution (correct)
  • Yes
  • No, they guarantee random solutions
  • No, they guarantee suboptimal solutions

Which type of problem is a 'what-if' model most typically used for?

<p>Structured problems (D)</p> Signup and view all the answers

Is it desirable to use simulation models because they can usually be solved in one pass without iterations?

<p>No, it incurs more time and cost (C)</p> Signup and view all the answers

In the given text, which statement about discrete events and agent-based models is FALSE?

<p>They are usually used for high levels of abstraction (A)</p> Signup and view all the answers

In steady-state plant control design, what type of simulation would be appropriate?

<p>Time-independent simulation (D)</p> Signup and view all the answers

Based on the text, what can decision makers not do in a simulation?

<p>None of the above (D)</p> Signup and view all the answers

What is visual interactive simulation (VIS) according to the text?

<p>A simulation method that lets decision makers see what the model is doing and how it interacts with the decisions made (D)</p> Signup and view all the answers

In which industry are visual interactive modeling (VIM) systems developed for 'thinking' characters?

<p>Military and video-game industry (D)</p> Signup and view all the answers

In the Canadian pandemic case study mentioned in the text, what did the macro-level simulation model?

<p>Aggregates of a population that might experience a pandemic (A)</p> Signup and view all the answers

How does blind search differ from optimization according to the text?

<p>Blind search cannot result in optimal solutions whereas optimization methods do (B)</p> Signup and view all the answers

In modeling, how is an optimal solution understood?

<p>A solution that is the best based on criteria defined in the design phase (A)</p> Signup and view all the answers

When is a complete enumeration of solutions used according to the text?

<p>When there are an infinite number of solutions to be searched (A)</p> Signup and view all the answers

All of the following are true about heuristics EXCEPT according to the text:

<p>Heuristics are used when there is abundant time and computational power. (D)</p> Signup and view all the answers

What kind of location-based analytics is real-time marketing promotion?

<p>consumer-oriented location-based dynamic approach (C)</p> Signup and view all the answers

What type of location-based analytics does GPS Navigation exemplify?

<p>consumer-oriented geospatial static approach (B)</p> Signup and view all the answers

Which new geometric data type in Teradata's data warehouse captures geospatial features?

<p>ST_GEOMETRY (D)</p> Signup and view all the answers

What is the system developed by Path Intelligence to ascertain how people move within a city or store called?

<p>Footpath (A)</p> Signup and view all the answers

Which instrument, alongside an accelerometer, most smartphones are equipped with to measure jerk, orientation, and sense motion?

<p>gyroscope (A)</p> Signup and view all the answers

In content-based filtering, what type of detailed information about item characteristics is used to restrict the process to a single user?

<p>keywords (D)</p> Signup and view all the answers

Which of the following is NOT a characteristic of service-oriented DSS?

<p>Originality (D)</p> Signup and view all the answers

Which of the following is NOT a component in a service-oriented DSS environment?

<p>Process as beneficiary (C)</p> Signup and view all the answers

What is true about data-as-a-Service (DaaS) platforms?

<p>There are standardized processes for accessing data wherever it is located (A)</p> Signup and view all the answers

Which component of service-oriented DSS supports specific decision and analytical needs for business units?

<p>Data marts (A)</p> Signup and view all the answers

Which component of service-oriented DSS optimizes the DSS environment use by organizing its capabilities and knowledge into business processes?

<p>Information services with library and administrator (B)</p> Signup and view all the answers

What component of service-oriented DSS describes the meaning and structure of business data, as well as how it is created, accessed, and used?

<p>Metadata management (B)</p> Signup and view all the answers

Which platform offers a flexible data integration based on service-oriented standards enabling ubiquitous access to any type of data?

<p>EII (C)</p> Signup and view all the answers

When new analytics applications affect multiple related processes and departments, the organization is best served by utilizing:

<p>Business process reengineering (A)</p> Signup and view all the answers

Research into managerial use of DSS and expert systems found all the following EXCEPT:

<p>Managers saw a reduction in time spent on routine tasks. (D)</p> Signup and view all the answers

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Study Notes

Analytical Techniques

  • Unstructured problems are best suited for heuristic approaches and simulation models
  • Heuristic approaches are typically used for problems that cannot be solved using optimization techniques

Optimization Techniques

  • Genetic algorithms do not guarantee an optimal solution to a problem
  • Blind search differs from optimization in that it does not use heuristics or evaluation functions
  • An optimal solution is understood as the best solution among all possible solutions
  • Complete enumeration of solutions is used when the problem size is small

Simulation Models

  • 'What-if' models are most typically used for scenario planning and predicting outcomes
  • Simulation models are not desirable for problems that can be solved in one pass without iterations
  • Steady-state plant control design uses steady-state simulation
  • Decision makers cannot change the underlying dynamics of the system in a simulation

Advanced Modeling Techniques

  • Discrete events and agent-based models are not suitable for modeling continuous systems
  • Visual interactive simulation (VIS) is a modeling technique that allows users to interact with the simulation model
  • Visual interactive modeling (VIM) systems are developed for 'thinking' characters in the entertainment industry

Case Study

  • The Canadian pandemic case study used a macro-level simulation model to predict the spread of the pandemic

Location-Based Analytics

  • Real-time marketing promotion is a type of location-based analytics
  • GPS Navigation is an example of location-based analytics
  • Teradata's data warehouse has a new geometric data type that captures geospatial features
  • Path Intelligence's system is used to ascertain how people move within a city or store

Content-Based Filtering

  • Content-based filtering uses detailed information about item characteristics to restrict the process to a single user

Service-Oriented DSS

  • Service-oriented DSS is not characterized by a user interface
  • The business process component of service-oriented DSS optimizes the DSS environment use by organizing its capabilities and knowledge into business processes
  • Data-as-a-Service (DaaS) platforms are a type of service-oriented DSS
  • The business data component of service-oriented DSS describes the meaning and structure of business data
  • The SOA (Service-Oriented Architecture) platform offers a flexible data integration based on service-oriented standards enabling ubiquitous access to any type of data

Decision Support Systems

  • When new analytics applications affect multiple related processes and departments, the organization is best served by utilizing an enterprise-wide approach
  • Research into managerial use of DSS and expert systems found that decision makers do not use DSS to replace human judgment

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