Podcast
Questions and Answers
What is the purpose of the executive summary in a marketing plan?
What is the purpose of the executive summary in a marketing plan?
- To define company objectives and issues
- To present a brief overview of the proposed plan for quick management review (correct)
- To provide a detailed analysis of threats and opportunities
- To outline the marketing action strategy
Which section of the marketing plan focuses on identifying main threats and opportunities?
Which section of the marketing plan focuses on identifying main threats and opportunities?
- Controls
- Objectives and issues
- Marketing situation analysis (correct)
- Marketing action strategy
What does the 'Objectives and issues' section of a marketing plan typically define?
What does the 'Objectives and issues' section of a marketing plan typically define?
- Broad marketing approach
- Projected profit and loss statement
- Company's objectives for the product and issues affecting them (correct)
- How the progress of the plan will be monitored
What does the 'Budgets' section of a marketing plan include?
What does the 'Budgets' section of a marketing plan include?
In a marketing plan, which section specifies what will be done, who will do it, when it is done, and how much it will cost?
In a marketing plan, which section specifies what will be done, who will do it, when it is done, and how much it will cost?
Which part of a marketing plan indicates how the progress of the plan will be monitored?
Which part of a marketing plan indicates how the progress of the plan will be monitored?
What is NOT typically included in an executive summary of a marketing plan?
What is NOT typically included in an executive summary of a marketing plan?
'Specifying what will be done, who will do it, when it is done, and how much it will cost' falls under which section of a marketing plan?
'Specifying what will be done, who will do it, when it is done, and how much it will cost' falls under which section of a marketing plan?
'Identifying main threats and opportunities that might impact the product' is a key aspect of which section in a marketing plan?
'Identifying main threats and opportunities that might impact the product' is a key aspect of which section in a marketing plan?
