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Questions and Answers
What is the framework for business?
What is the framework for business?
- Put the customer at the center of the experience
- Create a strong brand identity
- Maximize profit & shareholder value (correct)
- Develop products based on customer needs
What does 'flipping the lens' mean?
What does 'flipping the lens' mean?
- Focusing on what companies want to sell to customers
- Creating a strong brand promise
- Empathy - putting yourself in the customer’s shoe (correct)
- Developing products from the wrong perspective
Why did McDonald’s ask 'Would you like some fries with that shake'?
Why did McDonald’s ask 'Would you like some fries with that shake'?
- To understand the actual customer behavior (correct)
- To improve their milkshake by adding fruits
- To make their milkshake more chocolate-y
- To develop products based on customer needs
What do businesses focus too much on, according to the text?
What do businesses focus too much on, according to the text?
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What is the main reason for many products to fail, according to the text?
What is the main reason for many products to fail, according to the text?
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What is the main goal of businesses?
What is the main goal of businesses?
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In the context of marketing, what does 'flipping the lens' mean?
In the context of marketing, what does 'flipping the lens' mean?
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What perspective do many companies develop their products from, according to the text?
What perspective do many companies develop their products from, according to the text?
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What is the role of a brand, according to the text?
What is the role of a brand, according to the text?
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