Recent Lessons

Show all results for ""

Feature Overview

Ace your exams with our all-in-one platform for creating and sharing quizzes and tests.

Quizzes

Create quizzes and tests automatically from your content using AI.

Flashcards

Automatically turn your notes into digital flashcards.

Share, Export & Embed

Share with classmates or export to Excel and your learning management system.

Stats & Reporting

Auto-grading quizzes and tests with detailed stats and reports.

Mobile Apps

The smarter way to study – wherever you are.

Pricing

Search...

9 Questions

2 Views

Business Framework Recap and Marketing

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the framework for business?

Put the customer at the center of the experience

Create a strong brand identity

Maximize profit & shareholder value (correct)

Develop products based on customer needs

What does 'flipping the lens' mean?

Focusing on what companies want to sell to customers

Creating a strong brand promise

Empathy - putting yourself in the customer’s shoe (correct)

Developing products from the wrong perspective

Why did McDonald’s ask 'Would you like some fries with that shake'?

To understand the actual customer behavior (correct)

To improve their milkshake by adding fruits

To make their milkshake more chocolate-y

To develop products based on customer needs

What do businesses focus too much on, according to the text?

What companies want to sell to their customers Signup and view all the answers

What is the main reason for many products to fail, according to the text?

Companies focus too much on what they want to sell to customers Signup and view all the answers

What is the main goal of businesses?

To maximize profit & shareholder value Signup and view all the answers

In the context of marketing, what does 'flipping the lens' mean?

Putting the customer at the center of the experience Signup and view all the answers

What perspective do many companies develop their products from, according to the text?

Company-centric perspective Signup and view all the answers

What is the role of a brand, according to the text?

To be a promise to customers Signup and view all the answers

Business Framework Recap and Marketing

Choose a study mode

Podcast

Questions and Answers

What is the framework for business?

What does 'flipping the lens' mean?

Why did McDonald’s ask 'Would you like some fries with that shake'?

What do businesses focus too much on, according to the text?

What is the main reason for many products to fail, according to the text?

What is the main goal of businesses?

In the context of marketing, what does 'flipping the lens' mean?

What perspective do many companies develop their products from, according to the text?

What is the role of a brand, according to the text?

More Like This

Quiz sobre el marco de trabajo 'Job To Be Done' y su aplicación en est...

GTM Planning Mini Lesson

Marketing Literature Analysis Frameworks

Business in Institutional Context

Upgrade to continue