Business Finance Essentials Quiz
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Questions and Answers

What is the term used to describe a record of information such as age, income level, and occupation for a target market?

  • Consumer composite
  • Customer profile (correct)
  • Preference list
  • Demographic breakdown

    • When setting marketing objectives, what characteristics should these objectives possess?

  • Measurable and achievable (correct)
  • Qualitative and general
  • Flexible and incompatible
  • Timely and costly

    • What method is regarded as controversial for collecting data on consumer purchasing habits?

  • Random telephone surveys
  • Detailed consumer questionnaires
  • Online tracking devices (correct)
  • Indirect response techniques

    • What do businesses link performance measures to in order to understand the financial outcomes of marketing?

    <p>Quantifying strategies</p> Signup and view all the answers

    To justify marketing expenditure, what do marketers often translate performance measures into?

    <p>Financial outcomes</p> Signup and view all the answers

    What is a primary purpose of data mining in a business context?

    <p>Discover relationships</p> Signup and view all the answers

    How can a hospitality business act on the trend of a population segment between 60 and 70 years old?

    <p>Developing tour products for retirees</p> Signup and view all the answers

    Which source of information do companies monitor to obtain internal data about their business activities?

    <p>Internal records</p> Signup and view all the answers

    Which of the following often provides trade credit to businesses?

    <p>Wholesalers</p> Signup and view all the answers

    If a business has credit card sales of $78,450 and negotiates a 3.6% discount rate, what amount does it owe the bank?

    <p>$2,824.20</p> Signup and view all the answers

    What additional capital is needed if a new piece of equipment costs $250,000, a bank loans 75%, and $20,000 is available cash?

    <p>$42,500</p> Signup and view all the answers

    What is often the best source of credit for business start-ups?

    <p>Traditional lenders</p> Signup and view all the answers

    What is one downside of debt financing that could be cited against it?

    <p>They will have to pay interest on the borrowed amount.</p> Signup and view all the answers

    Which characteristic of current assets is highlighted in financial statements?

    <p>Liquid</p> Signup and view all the answers

    What is the base amount used for vertical analysis of items on the income statement?

    <p>Net sales</p> Signup and view all the answers

    Coca-Cola, Minute Maid frozen orange juice, Fruitopia, and Powerade sports drink are all examples of the Coca-Cola Company's product:

    <p>lines</p> Signup and view all the answers

    When determining the particular services to provide to customers, businesses consider their __________ and __________ resources.

    <p>financial, human</p> Signup and view all the answers

    A primary reason for providing customer service is to increase:

    <p>sales volume</p> Signup and view all the answers

    What might your business do if a competitor is using a brand mark and a brand name that are similar to your business's leading private brand?

    <p>Take legal action to protect the brand</p> Signup and view all the answers

    The marketing function that helps sellers provide information to buyers about the seller's products is:

    <p>promotion</p> Signup and view all the answers

    Which of the following is an example of a transit advertising media?

    <p>Hot-air balloon</p> Signup and view all the answers

    When is the use of email an effective direct-advertising strategy?

    <p>The message appeals to a small audience interested in a specific product</p> Signup and view all the answers

    Ben received a $50 check after mailing back a form and sales receipt for his new cell phone. What type of sales-promotion technique was used?

    <p>Rebate</p> Signup and view all the answers

    What is a primary factor that maintains quality in the modern business landscape?

    <p>Consumer pressure</p> Signup and view all the answers

    Why is enterprise risk management valuable for companies?

    <p>Most risks are predictable and manageable.</p> Signup and view all the answers

    What practice does Eddie engage in to prepare for potential business problems?

    <p>Risk assessment</p> Signup and view all the answers

    What is Carla's role at WorkSocks, Inc. after moving her workers to start production?

    <p>Supervisory management</p> Signup and view all the answers

    What is a key reason for creating a business plan before launching a new venture?

    <p>Estimate financial needs</p> Signup and view all the answers

    How did Chuck act to protect his business network from viruses?

    <p>Proactively</p> Signup and view all the answers

    What does a computer application that shows the current number of callers in queue exemplify?

    <p>Dashboard</p> Signup and view all the answers

    When creating a successful business plan, what quality should it possess?

    <p>Realistic</p> Signup and view all the answers

    What is the primary focus of managerial accounting?

    <p>Capturing and interpreting financial information for internal decision-making</p> Signup and view all the answers

    How might a business improve its short-term cash flow?

    <p>Taking out a loan</p> Signup and view all the answers

    What is one advantage of taking out a loan for a business?

    <p>Loan interest may be tax-deductible</p> Signup and view all the answers

    What is typically included in an annual report prepared through financial accounting?

    <p>Overview of long-term investment goals and achievements</p> Signup and view all the answers

    What role do wholesalers play in the supply chain?

    <p>Buying goods from producers and selling them to businesses</p> Signup and view all the answers

    What is a potential benefit of trade credit for businesses?

    <p>Allows businesses to acquire goods without immediate upfront payment</p> Signup and view all the answers

    What is a common misconception about managerial accounting?

    <p>It does not involve any analysis of day-to-day transactions.</p> Signup and view all the answers

    What type of transactions does financial accounting primarily deal with?

    <p>External reporting to stakeholders</p> Signup and view all the answers

    Study Notes

    Trade Credit

    • Wholesalers often provide trade credit to businesses
    • Trade credit permits businesses to obtain goods for resale without borrowing money from a lending institution

    Discount Rate

    • Discount rate is the processing fee a business pays for accepting credit cards
    • A discount rate of 3.6% on 78,450creditcardsalesresultsinafeeof78,450 credit card sales results in a fee of 78,450creditcardsalesresultsinafeeof2,824.20 owed to the bank

    Capital Needs

    • A business needs $250,000 to purchase equipment
    • A bank will loan 75% of the price, or $187,500
    • The business has $20,000 in cash
    • The business needs an additional $42,500 in capital

    Start-Up Credit

    • Traditional lenders and commercial banks are often the best sources of credit for business start-ups

    Debt Financing

    • One downside of debt financing is that the business will have to pay interest on the borrowed amount

    Return on Equity (ROE)

    • ROE is calculated using the formula: Net Income / Shareholders' Equity
    • ROE can be used to assess how efficiently a company is using shareholder investments

    Business Assets

    • Current assets on a business's financial statements are liquid
    • Liquid assets can be easily converted to cash

    Vertical Analysis

    • Vertical analysis on the income statement uses net sales as the base amount

    Balance Sheet

    • Employees should know the equation: Assets = Liabilities + Owner's Equity when verifying the accuracy of a business’ balance sheet

    Marketing

    • A demographic breakdown is used to identify a target market
    • A demographic breakdown includes information such as age, income level, ethnic background, occupation, and attitudes
    • Marketing objectives should be measurable and achievable
    • Businesses use data mining to discover relationships between marketing activities and financial outcomes
    • Trends in the population can be used to market products

    Customer Service

    • Businesses identify service standards to ensure the standards meet customer expectations
    • Customer service is used to increase sales volume
    • Businesses can take legal action to protect their brand if a competitor is using a similar brand mark and brand name

    Marketing Functions

    • Promotion is the marketing function that helps sellers to provide information to buyers about the seller's products

    Advertising

    • Transit advertising includes ads displayed on public transportation
    • Email marketing is effective when the message appeals to a small audience interested in a specific product

    Sales Promotions

    • Rebates are a type of sales promotion where customers receive a cash refund after a purchase
    • Consumer pressure for quality keeps quality at the forefront of the modern business world

    Enterprise Risk Management (ERM)

    • ERM helps businesses identify and manage potential risks
    • Businesses conduct a risk assessment to identify potential problems that could harm the company

    Selling

    • Selling should influence customer purchase decisions

    Management

    • Supervisors are at the supervisory level of management
    • Businesses develop business plans to estimate financial needs

    Computer Security

    • Businesses use firewalls to protect their computer networks from viruses and spyware
    • Dashboards are used to monitor business activities

    Business Plans

    • Successful business plans are clear, concise, focused, and realistic

    Capital Needs

    • Selling assets can be a short-term solution for a business with cash flow problems
    • Loans can be a better option than selling assets because businesses may be able to deduct the loan interest for tax purposes

    Accounting

    • Managerial accounting:
      • Involves capturing, maintaining, and interpreting accounting information for internal use
      • Primarily focuses on summarizing information about day-to-day financial activities
    • Financial accounting:
      • Involves capturing, maintaining, preparing, and reporting financial information to external audiences
      • Includes activities such as preparing tax data for the government and developing the annual report for the business’ stakeholders

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    Description

    Test your knowledge on key concepts in business finance, including trade credit, discount rates, and capital needs. This quiz covers important aspects such as debt financing and return on equity (ROE) that are crucial for understanding business operations and financing options.

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