Business Ethics: Deception and Marketing Practices
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Questions and Answers

What is a key difference between deception and manipulation in advertising?

  • Deception involves lying about a product, while manipulation involves truthfully presenting a product
  • Deception involves false claims, while manipulation involves taking advantage of a vulnerable buyer (correct)
  • Deception involves advertising in general, while manipulation involves specific advertising tactics
  • Deception involves targeting vulnerable audiences, while manipulation involves bait and switch tactics

    • What is a possible ethical concern raised by advertising, according to the text?

  • The impact of advertising on the environment
  • The effectiveness of advertising in reaching target audiences
  • The potential for advertising to be unfair to consumers (correct)
  • The role of advertising in promoting competition

    • What is an example of a complaint about advertising mentioned in the text?

  • The lack of diversity in advertising models
  • The excessive use of sex and violence (correct)
  • The failure to disclose product ingredients
  • The use of celebrity endorsements

    • What is the role of the FTC in relation to deceptive advertising?

    <p>To regulate deceptive advertising</p> Signup and view all the answers

    What is an example of an ad that can be considered deceptive, even if it does not contain false claims?

    <p>An ad that implies a product is superior to others without evidence</p> Signup and view all the answers

    What is the goal of marketing, according to the text?

    <p>To develop products and services that customers want</p> Signup and view all the answers

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