Business Enterprise Simulation - Week 1
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Questions and Answers

What is the primary focus of the 'Opportunity Assessment' step in the business idea development process?

  • Identifying and analyzing potential competitors in the market.
  • Evaluating the financial viability of a business idea.
  • Assessing the feasibility of implementing a business idea. (correct)
  • Determining the potential size and growth of the target market.

Which of the following is NOT a key aspect considered in the 'Product or Service' element of opportunity assessment?

  • The competitive edge of the product or service compared to existing products or services.
  • The uniqueness of the product or service compared to existing offerings.
  • The need that the product or service aims to address.
  • The potential profitability of the product or service. (correct)

In the context of 'Market Opportunity' assessment, what is the primary concern regarding the 'bargaining power of existing products and services'?

  • How much control existing businesses have over the pricing of their products or services. (correct)
  • How well existing products or services meet the needs of the target market.
  • How likely customers are to switch from existing products to the new product.
  • How easy it is for existing businesses to lower their prices to compete.

What is the most important factor in determining the 'Costing and Pricing' element of opportunity assessment?

<p>The cost of production and other factors of production. (D)</p> Signup and view all the answers

Which of the following is NOT a source of inspiration for developing business ideas?

<p>Analyzing trends in the national economy. (C)</p> Signup and view all the answers

Which business idea best exemplifies the use of a 'Product or Service' assessment?

<p>Developing a mobile app that offers on-demand grocery delivery services. (C)</p> Signup and view all the answers

Which of the following is a major barrier to entry for a new business in a highly competitive market?

<p>High brand recognition of existing products. (C)</p> Signup and view all the answers

What is the primary purpose of the 'Target Market' identification in the opportunity assessment?

<p>To define the specific customer segment the business will cater to. (C)</p> Signup and view all the answers

What is an example of annoyance-driven innovation?

<p>Developing a service to eliminate customer complaints (A)</p> Signup and view all the answers

What strategy involves looking for gaps in the market that larger companies overlook?

<p>Focusing on niche markets (C)</p> Signup and view all the answers

What is a potential advantage of offering smaller packaging of a product?

<p>Lowering the overall cost for consumers (C)</p> Signup and view all the answers

Which of the following is not a suggested source for new business opportunities?

<p>Identifying technological advancements (B)</p> Signup and view all the answers

What can be considered a business opportunity from the process of production?

<p>Combining cooking methods to create a new dish (B)</p> Signup and view all the answers

What is a primary factor that can lead someone to establish their own business after employment?

<p>Acquiring practical skills from previous jobs (B)</p> Signup and view all the answers

Which creative approach can entrepreneurs take to develop new products?

<p>Mixing and matching existing products (C)</p> Signup and view all the answers

What is the potential benefit of talking to shoppers about their wants?

<p>Developing products that are already in demand (A)</p> Signup and view all the answers

Which of the following is NOT considered a factor of the macroenvironment?

<p>Competitors (D)</p> Signup and view all the answers

What is the recommended approach for starting a new business venture?

<p>Identify a business opportunity and then create a product or service to address it. (A)</p> Signup and view all the answers

Which of the following is NOT an example of a source of business ideas?

<p>From the competitor (D)</p> Signup and view all the answers

Which of the following is a way to differentiate a product in the market?

<p>Altering the size, shape, or color of the product. (B)</p> Signup and view all the answers

What is the main focus of the internal environment of a business?

<p>Factors within the organization that affect operations and performance. (C)</p> Signup and view all the answers

Why is it important to scan the market before starting a business?

<p>To identify potential business opportunities and understand the competitive landscape. (B)</p> Signup and view all the answers

Which of the following is NOT an aspect of the microenvironment?

<p>The economic climate. (A)</p> Signup and view all the answers

What is the significance of the statement "The hardest part is starting..." by Simon Sinek?

<p>The initial steps of building a business require the most effort and determination. (D)</p> Signup and view all the answers

Flashcards

Business Cycle

The series of stages a business goes through: opportunity, development, formation, implementation, and wind-up.

Macroenvironment

External factors impacting all businesses that are beyond their control; includes political, economic, social, technological, environmental, and legal factors.

Microenvironment

External factors directly influencing a specific business; includes competitors, suppliers, and customers with partial control.

Internal Environment

Factors within an organization that influence its operations; includes employees, management, resources, and culture.

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Sources of Business Idea

Potential origins for business ideas, such as products, processes, individuals, or relationships.

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Identifying Business Opportunities

The process of scanning the market for profitable ventures before developing a product or service.

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Differentiation in Products

Strategies to make a product unique compared to competitors, such as altering size, shape, color, or flavor.

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Simon Sinek Quote

“The hardest part is starting. Once you get that out of the way, you’ll find the rest easier.”

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Annoyance-Driven Innovation

Creating products or services that solve common complaints.

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Cheaper Product Versions

Offering similar products at lower prices without losing quality.

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Finding New Niches

Identifying and filling gaps in existing markets.

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Innovative Processes

Changing traditional methods of product production or distribution.

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Smaller Packaging

Offering products in smaller sizes to reduce costs.

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Mix and Match

Creating new products by combining existing ones.

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Hobby to Business

Turning a personal interest or skill into a profitable venture.

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Customer Conversations

Engaging with shoppers to understand market needs.

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Opportunity Assessment

Evaluating if a business opportunity can be implemented.

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Product or Service

The unique offering that fulfills a consumer need.

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Market Opportunity

Analysis of market structure and competition for your idea.

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Costing and Pricing

Determining production cost and setting a viable price.

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Target Market

The specific group of consumers for your business idea.

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Implementation Feasibility

Evaluating the practicality of executing a business idea.

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Competitive Edge

The advantage a product or service has over others.

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Study Notes

Business Enterprise Simulation - Week 1

  • This subject combines accounting, business, and management (ABM) principles.
  • The subject focuses on real-world business activities, following the business cycle.
  • This includes the stages of searching for opportunities, developing products/services, forming, organizing, implementing, and controlling businesses as well as winding up a business.
  • Relevant management reporting is assessed within the context of ethical standards and social responsibility.
  • Appropriate technology use is also considered.

Most Essential Learning Competencies

  • A key competency is scanning the market to identify and capitalize on potential business opportunities.

Top 5 Businesses in Your Area

  • Identify the top 5 businesses in your local area.
  • Analyze why these businesses are successful.

Quote

  • "The hardest part is starting. Once you get that out of the way, you'll find the rest of the journey much easier." - Simon Sinek

Scanning the Market

  • The starting point of any new venture is understanding the macro, micro, and internal environments.
  • Recognizing opportunities and understanding the business's operating environment.
  • Opportunity identification should come before product/service design.

3 Environments Affecting the Business

  • Macroenvironment: Consists of external factors that affect all businesses, typically beyond the company's control (e.g., PESTEL factors).
  • Microenvironment: Includes external factors directly affecting a specific business, including competitors, suppliers, customers, intermediaries, and publics - some degree of control possible.
  • Internal Environment: Consists of factors within the organization – employees, management, resources, processes, mission, and vision – fully controllable.

Sources of Business Ideas

  • Ideas can come from products, processes, people, and relationships

Business Opportunities from the Product

  • A. Differentiating existing products (size, shape, color, content, flavor)
  • B. Identifying "next" trends and leveraging technologies to innovate.
  • C. Addressing consumer complaints or frustrations (annoyance-driven innovation)
  • D. Developing cheaper versions of existing products without compromising quality

Business Opportunities from the Process of Production and Distribution

  • A. Identifying and filling unmet needs in established industries.
  • B. Innovating production processes (e.g. combining frying/roasting).
  • C. Using smaller packaging for cheaper offerings
  • D. Combining existing products.

Business Opportunities Sourced from the Person

  • Examining personal interests, hobbies, skills, dreams, and experiences as potential business avenues.
  • Engaging with consumers/customers to understand their needs and desires.
  • Leveraging skills/experiences from previous roles as a foundation for new ventures. (e.g., teachers opening preschools/cooks opening restaurants)

Business Opportunities from Relationships

  • Partnerships with friends/classmates
  • Identifying local community needs as business ideas.
  • Learning from family/relatives who are already involved in business.

Performance Task No. 1

  • The class is divided into groups, each responsible for proposing a business idea rooted in an identified local problem or opportunity.

  • Groups must define assigned category;

  • Propose a business idea;

  • Describe proposals with features/services;

  • Identify target markets

  • Concepts should reflect creativity, practicality, and marketability.

Opportunity Assessment

  • Evaluating the feasibility of identified opportunities.
  • Assessing the likelihood that the opportunity can be realized/implemented.

7 Elements of Opportunity Assessment

  • 1. Product/Service: Unique features, consumer motivation, market needs, and competitive edge.
  • 2. Market Opportunity: Ease of entry, market competitiveness, bargaining power of existing products/services, target market.
  • 3. Costing & Pricing: Affordability, production costs, and competitive pricing
  • 4. Profitability: Motivations for business ventures are profits, so profitability is crucial.
  • 5. Resource Requirements: Intermediate inputs (raw materials), and factor inputs(labor, capital, and technology).
  • 6. Risks: Internal (controllable) and external (uncontrollable) risks associated with ventures.
  • 7. Entrepreneurial Commitment: Motivations, skills, experience, resources, and time devoted to business operations.

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Description

Explore the fundamentals of business principles through real-world simulations. This quiz covers topics such as identifying opportunities, product development, and ethical management practices. Test your understanding of market analysis and the factors contributing to local business success.

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