Podcast
Questions and Answers
What is the focus of stimulate demand strategies according to the text?
What is the focus of stimulate demand strategies according to the text?
- Lowering prices to increase sales
- Building brand loyalty among competitors
- Creating competition among existing customers
- Attracting non-users to the category (correct)
In which types of categories are stimulate demand strategies typically seen?
In which types of categories are stimulate demand strategies typically seen?
- In categories aiming for reduced innovation
- In emerging categories with no dominant competitors
- In well-established categories with a leading competitor (correct)
- In niche markets with limited customer base
What is a key benefit of stimulating demand mentioned in the text?
What is a key benefit of stimulating demand mentioned in the text?
- Re-imagining pricing, product, and distribution strategies (correct)
- Reducing advertising expenditure
- Increasing employee satisfaction
- Enhancing market research capabilities
Which strategy focuses on getting existing customers to use more of a brand or pay more?
Which strategy focuses on getting existing customers to use more of a brand or pay more?
What does the Retention Stimulate Demand/Volume strategy aim to achieve?
What does the Retention Stimulate Demand/Volume strategy aim to achieve?
What are some cons of stimulating demand mentioned in the text?
What are some cons of stimulating demand mentioned in the text?
Why are benefit-based category definitions preferred over technology or product-based definitions?
Why are benefit-based category definitions preferred over technology or product-based definitions?
What did Theodore Levitt emphasize in his article 'Marketing Myopia'?
What did Theodore Levitt emphasize in his article 'Marketing Myopia'?
Why is it important for a business to shift its definition based on customer benefits?
Why is it important for a business to shift its definition based on customer benefits?
What is the main focus when stimulating demand by growing the category?
What is the main focus when stimulating demand by growing the category?
How does a narrow definition of a business category impact decision-making?
How does a narrow definition of a business category impact decision-making?
What did Theodore Levitt suggest people in the railroad business should consider beyond 'railroads'?
What did Theodore Levitt suggest people in the railroad business should consider beyond 'railroads'?
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