Business Category Definition Analysis
12 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the focus of stimulate demand strategies according to the text?

  • Lowering prices to increase sales
  • Building brand loyalty among competitors
  • Creating competition among existing customers
  • Attracting non-users to the category (correct)
  • In which types of categories are stimulate demand strategies typically seen?

  • In categories aiming for reduced innovation
  • In emerging categories with no dominant competitors
  • In well-established categories with a leading competitor (correct)
  • In niche markets with limited customer base
  • What is a key benefit of stimulating demand mentioned in the text?

  • Re-imagining pricing, product, and distribution strategies (correct)
  • Reducing advertising expenditure
  • Increasing employee satisfaction
  • Enhancing market research capabilities
  • Which strategy focuses on getting existing customers to use more of a brand or pay more?

    <p>Retention Stimulate Demand Strategy (B)</p> Signup and view all the answers

    What does the Retention Stimulate Demand/Volume strategy aim to achieve?

    <p>Get existing customers to use the brand more consistently (C)</p> Signup and view all the answers

    What are some cons of stimulating demand mentioned in the text?

    <p>More risk-taking and uncertainty (A)</p> Signup and view all the answers

    Why are benefit-based category definitions preferred over technology or product-based definitions?

    <p>To avoid defining the business narrowly (D)</p> Signup and view all the answers

    What did Theodore Levitt emphasize in his article 'Marketing Myopia'?

    <p>Broadening business definitions beyond products (A)</p> Signup and view all the answers

    Why is it important for a business to shift its definition based on customer benefits?

    <p>To impact the competitive landscape positively (B)</p> Signup and view all the answers

    What is the main focus when stimulating demand by growing the category?

    <p>Focusing on category benefits (D)</p> Signup and view all the answers

    How does a narrow definition of a business category impact decision-making?

    <p>It leads to being myopic (A)</p> Signup and view all the answers

    What did Theodore Levitt suggest people in the railroad business should consider beyond 'railroads'?

    <p>'Transportation' (D)</p> Signup and view all the answers

    More Like This

    Category Management Process Quiz
    30 questions

    Category Management Process Quiz

    RevolutionarySmokyQuartz avatar
    RevolutionarySmokyQuartz
    GPPPV01 - D.- Gestión del surtido
    37 questions

    GPPPV01 - D.- Gestión del surtido

    BrainiestRetinalite5977 avatar
    BrainiestRetinalite5977
    Use Quizgecko on...
    Browser
    Browser