Personal Career and Financial Security Ch 23

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Questions and Answers

What is one advantage of purchasing a franchise compared to starting a business from scratch?

  • Franchises offer unlimited growth potential.
  • Franchises are based on a proven business model. (correct)
  • Franchises have no ongoing fees.
  • Franchises require less initial investment.

What is the primary source of income for a franchiser from a franchisee?

  • Flat fees for initial franchise setup.
  • Support services provided to franchisees.
  • Direct sales of products to customers.
  • A percentage of the income generated by the franchisee. (correct)

What should you do before signing a franchise purchase agreement?

  • Talk to several people who have owned the same type of franchise. (correct)
  • Discuss with friends who have owned businesses.
  • Read all franchise materials alone.
  • Invest in multiple franchises simultaneously.

What is the most challenging phase for an entrepreneur when starting a business?

<p>Reaching the first million (D)</p> Signup and view all the answers

What role does the International Franchise Association (IFA) play in franchising?

<p>Source of books and reports about running a business. (A)</p> Signup and view all the answers

What is one reason the author encourages considering a franchise?

<p>Franchising is quicker and less challenging than other methods. (C)</p> Signup and view all the answers

How do entrepreneurs typically describe the difficulty of accumulating their second million compared to their first?

<p>Like climbing a low foothill (D)</p> Signup and view all the answers

What is suggested to be done before signing a legal contract for a franchise?

<p>Get advice from a qualified attorney with franchise law experience. (A)</p> Signup and view all the answers

What initial action does a franchisee usually take to get started?

<p>Pay a significant upfront fee (C)</p> Signup and view all the answers

How does the author describe the path of creating a business model from scratch?

<p>The hardest way to achieve success. (B)</p> Signup and view all the answers

What is suggested as a way to begin searching for franchise opportunities?

<p>Conduct a Google search for franchise opportunities (D)</p> Signup and view all the answers

What does reaching the first million indicate for an entrepreneur?

<p>The business model is nearly complete (C)</p> Signup and view all the answers

Which of the following is NOT typically associated with franchises?

<p>They require complete independence in management (C)</p> Signup and view all the answers

What is a key trait of the third and subsequent millions for successful entrepreneurs?

<p>They come more easily after finding a working model (D)</p> Signup and view all the answers

Flashcards

Startup Phase

The initial stage of building a business where most effort goes into developing a successful model.

Franchise

A business model that has been proven successful and can be replicated by others.

Franchisor

The person or company who owns the right to operate a franchise and grants licenses to others.

Franchisee

The individual or group that purchases the right to operate a franchise.

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Franchise Fee

The upfront cost paid by the franchisee to acquire the right to operate a franchise.

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Royalty Fee

A payment made by the franchisee to the franchisor based on a percentage of the franchise's income.

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Business Model

A collection of proven methods and strategies that allow a business to operate efficiently and generate profits.

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McDonalds

A widely successful and recognizable example of a franchise, known for its consistent products and business model.

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Franchise - Proven Track Record

A business model that has been proven to work successfully and is designed to be easily replicated. This avoids the risk of starting from scratch.

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Franchisor's Motivation

The franchisor earns a percentage of the franchisee's income, providing a strong incentive for the franchisor to help the franchisee succeed.

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Franchisee Support

The franchisor provides training and ongoing support to help the franchisee establish and grow their business.

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Due Diligence

Before signing a franchise agreement, it's vital to talk to existing franchisees to gain insight into the franchise's strengths and weaknesses.

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Legal Assistance

Consult a qualified attorney experienced in franchise law when reviewing any legal contract.

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International Franchise Association (IFA)

A valuable resource offering information and guidance on franchising, including books and reports.

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Study Notes

Acquiring a Business

  • Owning a business is a high-reward, low-risk strategy in today's economy.
  • Building a successful business from scratch is difficult, particularly achieving the first million. Subsequent millions are often easier as the model is already understood.
  • The key challenge is developing a successful business model.
  • A franchise is a proven business model that simplifies this process.
  • Franchises allow purchase and operation of a pre-established business with a documented model.

Franchises

  • Franchises involve purchasing the right to operate a pre-developed business system, typically involving an initial payment and recurring royalties to the franchiser.
  • Franchises are various and cover numerous industries, including restaurants, educational services, shops, and professional services.
  • Franchising provides accessibility to a proven track record, promoting potential success.
  • Franchisers are incentivized to help franchisees' success, offering training and support as their income often depends on franchisee's success.
  • Research franchise opportunities online through provided websites and the International Franchise Association (IFA).

Steps for Choosing a Franchise

  • One must deeply consider building their own model or buying a franchise.
  • Study Michael Gerber's work on the "E-Myth" for business insights and potential issues with franchising.
  • Contact the International Franchise Association for information, resources, and guidance.
  • Essential to speak to people who have experience running a similar franchise before committing to a purchase agreement.
  • Consulting with a qualified franchise law attorney is crucial before signing any legal documents.

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