Podcast
Questions and Answers
Profit is achieved through building long term relationships with customers
Profit is achieved through building long term relationships with customers
Activities involved in creating a marketing strategy include :
Activities involved in creating a marketing strategy include :
Focuses on each transaction not building long term customer relationships
Focuses on each transaction not building long term customer relationships
The three phases of a marketing plan :
The three phases of a marketing plan :
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Marketing role is to inform customers that a product exists
Marketing role is to inform customers that a product exists
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Marketing mix is taking the steps necessary to locate and describe potential customer.
Marketing mix is taking the steps necessary to locate and describe potential customer.
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Market-oriented companies Focuses on each transaction NOT building long-term customer
relationships.
Market-oriented companies Focuses on each transaction NOT building long-term customer relationships.
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business owner must understand that the marketing process has a much broader scope
than simply selling a product or service, or just advertising.
business owner must understand that the marketing process has a much broader scope than simply selling a product or service, or just advertising.
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• Although small companies may not have the resources available to their large competitors,
they can ignore marketing activities.
• Although small companies may not have the resources available to their large competitors, they can ignore marketing activities.
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Product orientation views marketing as a selling function where companies try to sell as
many of their products as possible.
Product orientation views marketing as a selling function where companies try to sell as many of their products as possible.
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