BUAN 044 - Intro to Business Analytics

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Questions and Answers

Which of the following best describes the primary focus of Business Analytics?

  • Creating visually appealing reports from raw data.
  • Understanding and applying fundamental statistical theories.
  • Collecting as much data as possible without a specific goal.
  • Using data to build mathematical models for decision-making. (correct)

In the context of business analytics, what is the role of 'data'?

  • To replace the need for statistical methods in decision-making.
  • To provide an interpretation and summary of statistics.
  • To act as the final output of the analytical process.
  • To serve as the raw information from which statistics are created. (correct)

Which of the following is the most accurate representation of the relationship between data, statistics, and business analytics?

  • Statistics generate data, which are then used in business analytics.
  • Data interprets statistics, which then informs business analytics.
  • Business analytics creates data from statistics to inform decision-making.
  • Data forms the basis for statistics, which provide insights for business analytics. (correct)

What is the primary goal of descriptive analytics?

<p>To extract insights from historical data. (A)</p> Signup and view all the answers

What distinguishes predictive analytics from descriptive analytics?

<p>Predictive analytics uses historical data to forecast future outcomes, while descriptive analytics extracts insights from historical data. (B)</p> Signup and view all the answers

If a business is using data analysis to decide which new products to develop, which type of analytics are they employing?

<p>Prescriptive Analytics (A)</p> Signup and view all the answers

How does the use of big data contribute to a coffee shop's decision-making process regarding new locations?

<p>By gathering information on location, traffic, and customer behavior. (C)</p> Signup and view all the answers

A company analyzes its customer data to identify which marketing strategies are most effective. Which benefit of analytics is it leveraging?

<p>Creation of economic value and competitive advantage. (C)</p> Signup and view all the answers

What does the statement 'High demand for analytical workforce in all industries' imply for current students?

<p>Greater need for analytical skills across various sectors. (A)</p> Signup and view all the answers

In the Data Science Workflow, what immediately follows 'Problem/Purpose Identification'?

<p>Data Acquisition (A)</p> Signup and view all the answers

Which of the following is NOT a typical career path for graduates with analytical skills?

<p>Archaeologist (A)</p> Signup and view all the answers

What is the significance of understanding the core concepts of R programming in the BUAN 44 course?

<p>To gain basic firsthand experience with data analysis. (C)</p> Signup and view all the answers

What is the primary purpose of the weekly quizzes in BUAN 44?

<p>To assess student's understanding of previously covered material. (B)</p> Signup and view all the answers

What should students do if they are unsure of how to complete in-class exercises?

<p>Ask their instructor for help if they are stuck. (A)</p> Signup and view all the answers

According to the syllabus policies, what is the appropriate course of action if a student believes there is an error in their grade?

<p>Address it within one week of the grade publication. (A)</p> Signup and view all the answers

What is the significance of class exercises in BUAN 44 for students?

<p>They are the most important part of the learning experience . (A)</p> Signup and view all the answers

Why is it important to install Base R and RStudio?

<p>They are essential for data analysis. (B)</p> Signup and view all the answers

What does it mean that Business Analytics is 'generating useful, actionable knowledge out of data'?

<p>It emphasizes the process of creating insights to improve decision-making (D)</p> Signup and view all the answers

Which of the following is least associated with Version Control?

<p>Data Handling (B)</p> Signup and view all the answers

What is the main takeaway regarding analytics when the provided content mentions that analytical capabilities create economic value and competitive advantage?

<p>They are important because they have potential to increase business success. (C)</p> Signup and view all the answers

What is the impact of 'Unprecedented availability of data' on analytics?

<p>It places greater emphasis on ethical considerations and effective analytical techniques. (C)</p> Signup and view all the answers

Given the class structure of BUAN 044 (Quiz, Lecture, In-class Exercise), what should students prioritize to succeed?

<p>Focus on the Lecture and In-class Exercise, as they are the most up to date. (D)</p> Signup and view all the answers

If a coffee shop uses analytics to determine how many barristas to have at a given time, which type of analytics are they utilizing?

<p>Prescriptive (C)</p> Signup and view all the answers

If a business is using data to generate graphs of sales relative to time, which type of analytics are they employing?

<p>Descriptive Analytics (D)</p> Signup and view all the answers

Professor Sun's email is: [email protected]. However, if you need office hours, where should you look?

<p>The syllabus. (C)</p> Signup and view all the answers

Flashcards

What is Analytics?

Systemic computational analysis of data and statistics.

What is Business Analytics?

Using data to build mathematical models and arrive at decisions that have value.

Analytics (Simpler Terms)

Generating useful knowledge out of data using statistical methods.

What is Data?

Raw information from which statistics are created.

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What are Statistics?

Numbers that provide an interpretation and summary of data.

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What is Descriptive Analytics?

Extraction of insight from historical data.

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What is Predictive Analytics?

Prediction using historical data.

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What is Prescriptive Analytics?

Recommendation of decisions and Optimization and simulation.

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What is R?

A programming language used for data analysis, statistics, and visualization.

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What is RStudio?

An IDE used for R programming.

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Study Notes

  • BUAN 044 is an introductory course to Business Analytics.

Instructor Information

  • Professor Haoyan Sun, PhD, teaches the BUAN 044 class
  • Office is located in Rauch 484A
  • Email contact is [email protected]
  • Research interests include digital platform and economics of information systems.

Course Overview

  • Enrolled students complete a survey detailing their background.
  • Survey completion earns 100% credit for Quiz 1.
  • The course covers R programming language, basic programming concepts, data handling, basic analysis and visualization

Analytics Defined

  • Analytics involves the systematic computational analysis of data and statistics
  • Business Analytics leverages data to construct mathematical models, informing valuable decisions for organizations
  • In simpler terms, gaining useful knowledge from data utilizing statistical methods.
  • Data represents the raw information from which statistics are derived, in which statistics provide data interpretation and summarization

Types of Analytics

  • Descriptive analytics involves extracting insights from historical data.
  • Predictive analytics uses historical data to forecast future outcomes.
  • Prescriptive analytics recommends decisions, optimization, and simulation.

The Importance of Analytics

  • Analytics helps determine the potential success of new locations by using data to understand various aspects of each new location, like location, demographics, traffic, ect.
  • Data availability is unprecedented
  • Analytics provide economic value and competitive advantages for businesses.
  • There is a high demand for analytical workers across a wide variety of industries

Data Science Workflow

  • Begins with problem/purpose identification, followed by data acquisition, data wrangling, data analysis & modeling, and reporting/deployment.

Career Paths

  • Potential career paths after the course include analyst, data scientist, and consultant roles
  • Managerial positions are also common
  • A wide range of industries are available

Course Recap

  • Business analytics generates useful, actionable knowledge out of data
  • Skilled workers in business analytics are in high in demand
  • Electives/degree programs are available for those willing to do more.
  • BUAN Undergraduate Major and MS in Business Analytics (MSBA) Degree

R and RStudio

  • The R programming language and its application of RStudio wil be taught
  • The main course objective is to understand core concepts and gain basic firsthand experience.

Grading Policy

  • Weekly quizzes make up 30% of the final grade, lowest two quizzes dropped.
  • Exams 1 and 2 make up 40% (20% each) of the final grade, and is non-cumulative.
  • The final project is 20% of the final grade
  • In-class activities are 10% of the final grade

Class Structure

  • The class structure follows a pattern of a quiz based on the previous week's material, followed by a lecture, and then an in-class exercise.

Course Policies

  • Make-ups or extensions for assignments are not allowed, with very limited exceptions
  • Students have one week to resolve grade errors after the grade is published
  • Academic dishonesty gets reported to Student Affairs

Tips to Succeed

  • Check e-mail announcements and the course site.
  • Class exercises are important
  • Reach out for help, if needed

In-Class Exercises

  • Opening the exercise instructions on the course site
  • Install Base R and Rstudio
  • Complete the class exercise worksheet 1 on the course site
  • Complete the intro survey
  • The review includes slides, exercises, syllabus, and Ch.1 of the textbook.
  • Quizzes are open-book and open-notes.

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