Podcast
Questions and Answers
Which of the following best describes the primary focus of Business Analytics?
Which of the following best describes the primary focus of Business Analytics?
- Creating visually appealing reports from raw data.
- Understanding and applying fundamental statistical theories.
- Collecting as much data as possible without a specific goal.
- Using data to build mathematical models for decision-making. (correct)
In the context of business analytics, what is the role of 'data'?
In the context of business analytics, what is the role of 'data'?
- To replace the need for statistical methods in decision-making.
- To provide an interpretation and summary of statistics.
- To act as the final output of the analytical process.
- To serve as the raw information from which statistics are created. (correct)
Which of the following is the most accurate representation of the relationship between data, statistics, and business analytics?
Which of the following is the most accurate representation of the relationship between data, statistics, and business analytics?
- Statistics generate data, which are then used in business analytics.
- Data interprets statistics, which then informs business analytics.
- Business analytics creates data from statistics to inform decision-making.
- Data forms the basis for statistics, which provide insights for business analytics. (correct)
What is the primary goal of descriptive analytics?
What is the primary goal of descriptive analytics?
What distinguishes predictive analytics from descriptive analytics?
What distinguishes predictive analytics from descriptive analytics?
If a business is using data analysis to decide which new products to develop, which type of analytics are they employing?
If a business is using data analysis to decide which new products to develop, which type of analytics are they employing?
How does the use of big data contribute to a coffee shop's decision-making process regarding new locations?
How does the use of big data contribute to a coffee shop's decision-making process regarding new locations?
A company analyzes its customer data to identify which marketing strategies are most effective. Which benefit of analytics is it leveraging?
A company analyzes its customer data to identify which marketing strategies are most effective. Which benefit of analytics is it leveraging?
What does the statement 'High demand for analytical workforce in all industries' imply for current students?
What does the statement 'High demand for analytical workforce in all industries' imply for current students?
In the Data Science Workflow, what immediately follows 'Problem/Purpose Identification'?
In the Data Science Workflow, what immediately follows 'Problem/Purpose Identification'?
Which of the following is NOT a typical career path for graduates with analytical skills?
Which of the following is NOT a typical career path for graduates with analytical skills?
What is the significance of understanding the core concepts of R programming in the BUAN 44 course?
What is the significance of understanding the core concepts of R programming in the BUAN 44 course?
What is the primary purpose of the weekly quizzes in BUAN 44?
What is the primary purpose of the weekly quizzes in BUAN 44?
What should students do if they are unsure of how to complete in-class exercises?
What should students do if they are unsure of how to complete in-class exercises?
According to the syllabus policies, what is the appropriate course of action if a student believes there is an error in their grade?
According to the syllabus policies, what is the appropriate course of action if a student believes there is an error in their grade?
What is the significance of class exercises in BUAN 44 for students?
What is the significance of class exercises in BUAN 44 for students?
Why is it important to install Base R and RStudio?
Why is it important to install Base R and RStudio?
What does it mean that Business Analytics is 'generating useful, actionable knowledge out of data'?
What does it mean that Business Analytics is 'generating useful, actionable knowledge out of data'?
Which of the following is least associated with Version Control?
Which of the following is least associated with Version Control?
What is the main takeaway regarding analytics when the provided content mentions that analytical capabilities create economic value and competitive advantage?
What is the main takeaway regarding analytics when the provided content mentions that analytical capabilities create economic value and competitive advantage?
What is the impact of 'Unprecedented availability of data' on analytics?
What is the impact of 'Unprecedented availability of data' on analytics?
Given the class structure of BUAN 044 (Quiz, Lecture, In-class Exercise), what should students prioritize to succeed?
Given the class structure of BUAN 044 (Quiz, Lecture, In-class Exercise), what should students prioritize to succeed?
If a coffee shop uses analytics to determine how many barristas to have at a given time, which type of analytics are they utilizing?
If a coffee shop uses analytics to determine how many barristas to have at a given time, which type of analytics are they utilizing?
If a business is using data to generate graphs of sales relative to time, which type of analytics are they employing?
If a business is using data to generate graphs of sales relative to time, which type of analytics are they employing?
Professor Sun's email is: [email protected]. However, if you need office hours, where should you look?
Professor Sun's email is: [email protected]. However, if you need office hours, where should you look?
Flashcards
What is Analytics?
What is Analytics?
Systemic computational analysis of data and statistics.
What is Business Analytics?
What is Business Analytics?
Using data to build mathematical models and arrive at decisions that have value.
Analytics (Simpler Terms)
Analytics (Simpler Terms)
Generating useful knowledge out of data using statistical methods.
What is Data?
What is Data?
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What are Statistics?
What are Statistics?
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What is Descriptive Analytics?
What is Descriptive Analytics?
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What is Predictive Analytics?
What is Predictive Analytics?
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What is Prescriptive Analytics?
What is Prescriptive Analytics?
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What is R?
What is R?
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What is RStudio?
What is RStudio?
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Study Notes
- BUAN 044 is an introductory course to Business Analytics.
Instructor Information
- Professor Haoyan Sun, PhD, teaches the BUAN 044 class
- Office is located in Rauch 484A
- Email contact is [email protected]
- Research interests include digital platform and economics of information systems.
Course Overview
- Enrolled students complete a survey detailing their background.
- Survey completion earns 100% credit for Quiz 1.
- The course covers R programming language, basic programming concepts, data handling, basic analysis and visualization
Analytics Defined
- Analytics involves the systematic computational analysis of data and statistics
- Business Analytics leverages data to construct mathematical models, informing valuable decisions for organizations
- In simpler terms, gaining useful knowledge from data utilizing statistical methods.
- Data represents the raw information from which statistics are derived, in which statistics provide data interpretation and summarization
Types of Analytics
- Descriptive analytics involves extracting insights from historical data.
- Predictive analytics uses historical data to forecast future outcomes.
- Prescriptive analytics recommends decisions, optimization, and simulation.
The Importance of Analytics
- Analytics helps determine the potential success of new locations by using data to understand various aspects of each new location, like location, demographics, traffic, ect.
- Data availability is unprecedented
- Analytics provide economic value and competitive advantages for businesses.
- There is a high demand for analytical workers across a wide variety of industries
Data Science Workflow
- Begins with problem/purpose identification, followed by data acquisition, data wrangling, data analysis & modeling, and reporting/deployment.
Career Paths
- Potential career paths after the course include analyst, data scientist, and consultant roles
- Managerial positions are also common
- A wide range of industries are available
Course Recap
- Business analytics generates useful, actionable knowledge out of data
- Skilled workers in business analytics are in high in demand
- Electives/degree programs are available for those willing to do more.
- BUAN Undergraduate Major and MS in Business Analytics (MSBA) Degree
R and RStudio
- The R programming language and its application of RStudio wil be taught
- The main course objective is to understand core concepts and gain basic firsthand experience.
Grading Policy
- Weekly quizzes make up 30% of the final grade, lowest two quizzes dropped.
- Exams 1 and 2 make up 40% (20% each) of the final grade, and is non-cumulative.
- The final project is 20% of the final grade
- In-class activities are 10% of the final grade
Class Structure
- The class structure follows a pattern of a quiz based on the previous week's material, followed by a lecture, and then an in-class exercise.
Course Policies
- Make-ups or extensions for assignments are not allowed, with very limited exceptions
- Students have one week to resolve grade errors after the grade is published
- Academic dishonesty gets reported to Student Affairs
Tips to Succeed
- Check e-mail announcements and the course site.
- Class exercises are important
- Reach out for help, if needed
In-Class Exercises
- Opening the exercise instructions on the course site
- Install Base R and Rstudio
- Complete the class exercise worksheet 1 on the course site
- Complete the intro survey
- The review includes slides, exercises, syllabus, and Ch.1 of the textbook.
- Quizzes are open-book and open-notes.
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