11 Questions
What is the main reason why the file cannot be opened?
JavaScript is not enabled in the browser
What is the recommended solution to open the file?
Enable JavaScript and reload the page
What is the issue with the browser being used?
It is no longer supported
What else is mentioned as a warning in the message?
Unsaved changes to Drive
What is NOT a reason why the file cannot be opened?
The file is too large
What is the primary goal of customer segmentation in market research?
To identify new business opportunities
Which of the following is a common technique used in customer segmentation?
Cluster analysis
What is the primary purpose of competitive analysis in market research?
To identify market gaps and opportunities
Which of the following tools is commonly used in competitive analysis?
Porter's Five Forces analysis
What is the primary goal of market trending in market research?
To analyze market trends and patterns
Which of the following tools is commonly used in market trending?
Social media listening
Study Notes
Browser Compatibility Issue
- JavaScript must be enabled in the browser to access the file.
- The current browser version is no longer supported.
- It is recommended to upgrade to a supported browser version to access the file.
Market Research
Customer Segmentation
- Dividing a larger market into smaller groups based on demographics, geographic location, psychographics, behavior, or firmographics to create targeted marketing efforts
- Benefits of customer segmentation include:
- Improved product development
- Enhanced customer relationships
- Identification of new business opportunities
- Techniques for customer segmentation:
- Cluster analysis
- Factor analysis
- Regression analysis
Competitive Analysis
- Analyzing competitors' strengths, weaknesses, strategies, and performance to identify market gaps and opportunities
- Understanding competitors' product offerings, pricing strategies, marketing strategies, distribution channels, and customer relationships
- Tools and techniques for competitive analysis:
- Porter's Five Forces analysis
- SWOT analysis
- Competitor profiling
- Market share analysis
Market Trending
- Identifying and analyzing patterns and shifts in the market to understand consumer behavior, preferences, and attitudes
- Identifying opportunities and threats through:
- Emerging trends
- Changes in consumer behavior
- Technological advancements
- Economic shifts
- Tools and techniques for market trending:
- Social media listening
- Customer surveys
- Market basket analysis
- Trend forecasting
This quiz assesses your understanding of browser compatibility issues and the need for upgrades. It covers the importance of enabling JavaScript and using supported browsers.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
