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Brick and Mortar Model of Distribution Quiz

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Brick and Mortar Model of Distribution Quiz

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Questions and Answers

Which one of the following is a key advantage of the wholesaler/distributor channel for a company?

Allows for rapid expansion with minimal capital investment

Leverages the existing customer base and infrastructure of retailers

Provides a seamless shopping experience across various touchpoints

Enables the company to reach a wide network of retailers or enter new geographic markets (correct)

What type of channel is commonly used in industries such as real estate, insurance, and publishing?

Agents/Brokers (correct)

Wholesalers/Distributors

Franchisees

Omni-channel

Which of the following best describes the dual distribution channel strategy?

Granting franchise rights to independent business owners to operate under the company's brand

Integrating multiple channels to provide a seamless shopping experience

Leveraging the existing customer base and infrastructure of third-party retailers

Selling directly to consumers in urban areas and through wholesalers in rural areas (correct)

What is the primary benefit of the franchisee channel for a company?

Allows for rapid expansion with minimal capital investment (B) Signup and view all the answers

Which of the following is a key characteristic of the omni-channel distribution strategy?

Integrating multiple channels to provide a seamless shopping experience (B) Signup and view all the answers

Which type of distribution channel is most suitable for a company to enter new geographic markets?

Wholesaler/Distributor (C) Signup and view all the answers

What is the primary purpose of the retailer distribution channel for a company?

Leveraging the existing customer base and infrastructure of third-party retailers (A) Signup and view all the answers

Which type of distribution channel involves the company selling directly to consumers in certain areas and through wholesalers in other areas?

Dual distribution (B) Signup and view all the answers

What is the key advantage of the agent/broker distribution channel for a company?

Enables the company to sell its products through independent representatives (A) Signup and view all the answers

Which distribution channel strategy involves integrating multiple channels to provide a seamless shopping experience for customers?

Omni-channel (B) Signup and view all the answers