Podcast
Questions and Answers
Which one of the following is a key advantage of the wholesaler/distributor channel for a company?
Which one of the following is a key advantage of the wholesaler/distributor channel for a company?
- Allows for rapid expansion with minimal capital investment
- Leverages the existing customer base and infrastructure of retailers
- Provides a seamless shopping experience across various touchpoints
- Enables the company to reach a wide network of retailers or enter new geographic markets (correct)
What type of channel is commonly used in industries such as real estate, insurance, and publishing?
What type of channel is commonly used in industries such as real estate, insurance, and publishing?
- Agents/Brokers (correct)
- Wholesalers/Distributors
- Franchisees
- Omni-channel
Which of the following best describes the dual distribution channel strategy?
Which of the following best describes the dual distribution channel strategy?
- Granting franchise rights to independent business owners to operate under the company's brand
- Integrating multiple channels to provide a seamless shopping experience
- Leveraging the existing customer base and infrastructure of third-party retailers
- Selling directly to consumers in urban areas and through wholesalers in rural areas (correct)
What is the primary benefit of the franchisee channel for a company?
What is the primary benefit of the franchisee channel for a company?
Which of the following is a key characteristic of the omni-channel distribution strategy?
Which of the following is a key characteristic of the omni-channel distribution strategy?
Which type of distribution channel is most suitable for a company to enter new geographic markets?
Which type of distribution channel is most suitable for a company to enter new geographic markets?
What is the primary purpose of the retailer distribution channel for a company?
What is the primary purpose of the retailer distribution channel for a company?
Which type of distribution channel involves the company selling directly to consumers in certain areas and through wholesalers in other areas?
Which type of distribution channel involves the company selling directly to consumers in certain areas and through wholesalers in other areas?
What is the key advantage of the agent/broker distribution channel for a company?
What is the key advantage of the agent/broker distribution channel for a company?
Which distribution channel strategy involves integrating multiple channels to provide a seamless shopping experience for customers?
Which distribution channel strategy involves integrating multiple channels to provide a seamless shopping experience for customers?
