Branding Vocabulary Quiz

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Questions and Answers

What is a logo primarily used for?

  • To legally identify ownership of a brand
  • To engage with the target market
  • To create a product affiliation among customers
  • To promote public recognition of a brand (correct)

Which color is associated with peace and growth?

  • Green (correct)
  • Red
  • Purple
  • Blue

What does a trade character typically have?

  • Various color schemes
  • Unique font styles
  • Different logo designs
  • Human form or characteristics (correct)

Which font style is associated with stability and modernness?

<p>Sans Serif (C)</p> Signup and view all the answers

What is the purpose of a slogan in advertising campaigns?

<p>To be a short, memorable catch phrase (D)</p> Signup and view all the answers

Which color is associated with excitement, youthfulness, and boldness?

<p>Orange (B)</p> Signup and view all the answers

What does brand outreach involve?

<p>Engaging and connecting a brand with its target market through marketing strategies (A)</p> Signup and view all the answers

Which of the following represents consumer perceptions linked to a particular brand?

<p>Brand Image (C)</p> Signup and view all the answers

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