Branding Techniques Quiz
10 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is one way in which brands are built?

  • By reducing product quality
  • By advertising and public relations (correct)
  • By offering discounts and freebies
  • By changing the product name frequently

    • How can a successful brand impact a company's market value?

  • It does not have any impact on the market value
  • It can increase the market value by 50% to 75% (correct)
  • It can decrease the market value by 50% to 75%
  • It can solely depend on the product price

    • What is the challenge that all firms face in marketing a new product?

  • The challenge of being unknown to customers (correct)
  • The challenge of lowering the product quality
  • The challenge of being overstocked with the new product
  • The challenge of offering too many promotions

    • What is the main characteristic of guerrilla marketing?

    <p>Relies on ingenuity and cleverness</p> Signup and view all the answers

    What does the term 'place' refer to in the context of distribution?

    <p>The movement of the product from origin to consumer</p> Signup and view all the answers

    What is the primary decision a firm has to make regarding distribution?

    <p>Deciding whether to sell directly to consumers or through intermediaries</p> Signup and view all the answers

    What distinguishes selling through intermediaries from selling direct to customers?

    <p>Level of control over distribution and sales process</p> Signup and view all the answers

    What is the core product of a software program?

    <p>The product itself, such as the antivirus software program</p> Signup and view all the answers

    Which method is used to set the price for products in cost-based pricing?

    <p>Adding a markup percentage to a product’s cost to determine the list price</p> Signup and view all the answers

    What does promotion refer to in marketing?

    <p>Referring to the activities that communicate the merits of a product to its target market</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser