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Questions and Answers
What is one way in which brands are built?
What is one way in which brands are built?
- By reducing product quality
- By advertising and public relations (correct)
- By offering discounts and freebies
- By changing the product name frequently
How can a successful brand impact a company's market value?
How can a successful brand impact a company's market value?
- It does not have any impact on the market value
- It can increase the market value by 50% to 75% (correct)
- It can decrease the market value by 50% to 75%
- It can solely depend on the product price
What is the challenge that all firms face in marketing a new product?
What is the challenge that all firms face in marketing a new product?
- The challenge of being unknown to customers (correct)
- The challenge of lowering the product quality
- The challenge of being overstocked with the new product
- The challenge of offering too many promotions
What is the main characteristic of guerrilla marketing?
What is the main characteristic of guerrilla marketing?
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What does the term 'place' refer to in the context of distribution?
What does the term 'place' refer to in the context of distribution?
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What is the primary decision a firm has to make regarding distribution?
What is the primary decision a firm has to make regarding distribution?
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What distinguishes selling through intermediaries from selling direct to customers?
What distinguishes selling through intermediaries from selling direct to customers?
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What is the core product of a software program?
What is the core product of a software program?
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Which method is used to set the price for products in cost-based pricing?
Which method is used to set the price for products in cost-based pricing?
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What does promotion refer to in marketing?
What does promotion refer to in marketing?
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