Podcast
Questions and Answers
What is the term used to describe the malicious activity of exploiting an existing brand?
What is the term used to describe the malicious activity of exploiting an existing brand?
Which form of brand abuse involves creating unauthorized social media accounts to imitate genuine brands?
Which form of brand abuse involves creating unauthorized social media accounts to imitate genuine brands?
What type of protection is granted for an invention, providing exclusive rights to the inventor?
What type of protection is granted for an invention, providing exclusive rights to the inventor?
Which activity constitutes copyright piracy?
Which activity constitutes copyright piracy?
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What are the 4M's of operation in manufacturing?
What are the 4M's of operation in manufacturing?
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What is the purpose of having a trademark for a business or product?
What is the purpose of having a trademark for a business or product?
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What is the evolutionary prototype in product development?
What is the evolutionary prototype in product development?
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What are the major manufacturing layouts mentioned in the text?
What are the major manufacturing layouts mentioned in the text?
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What is the primary purpose of registering a trademark for a brand?
What is the primary purpose of registering a trademark for a brand?
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Why is it important to include an intellectual property clause in terms and conditions?
Why is it important to include an intellectual property clause in terms and conditions?
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How does having a trademark help in effective communication with the target market?
How does having a trademark help in effective communication with the target market?
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What does Republic Act 7394, or the Consumer Act of the Philippines, protect consumers from?
What does Republic Act 7394, or the Consumer Act of the Philippines, protect consumers from?
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Study Notes
Brand Abuse and Intellectual Property
- Brand abuse refers to the malicious activity of exploiting an existing brand.
Social Media Brand Abuse
- Creating unauthorized social media accounts to imitate genuine brands is a form of brand abuse.
Patent Protection
- A patent is a type of protection granted for an invention, providing exclusive rights to the inventor.
Copyright Piracy
- Distributing or reproducing copyrighted materials without permission constitutes copyright piracy.
Manufacturing Operations
- The 4M's of operation in manufacturing are: Man, Machine, Material, and Method.
Trademark Purpose
- The primary purpose of having a trademark for a business or product is to distinguish it from others and prevent unauthorized use.
Product Development
- The evolutionary prototype is a stage in product development where a working model of a product is created to test and refine its design.
Manufacturing Layouts
- The major manufacturing layouts mentioned in the text are: Process-oriented, Product-oriented, Hybrid, and Fixed-position.
Trademark Registration
- The primary purpose of registering a trademark for a brand is to provide legal protection and exclusive rights to the brand owner.
Intellectual Property Clause
- Including an intellectual property clause in terms and conditions is important to prevent unauthorized use of a company's intellectual property.
Effective Communication
- Having a trademark helps in effective communication with the target market by creating a unique brand identity and differentiating it from competitors.
Consumer Protection
- Republic Act 7394, or the Consumer Act of the Philippines, protects consumers from deceptive and unfair trade practices, including brand abuse and copyright piracy.
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Description
Test your knowledge about brand protection and trademark with this quiz. Learn about forms of brand abuse, including counterfeiting and rogue websites, and how they can damage brand reputation.
