Brand Elements: Choosing Criteria

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Questions and Answers

The 'Where Do You Want to Go Today?' slogan is associated with Bell Telephone.

False (B)

The 'Let Your Fingers Do the Walking' slogan is associated with the Yellow Pages.

True (A)

The 'Breakfast of Champions' slogan is associated with Wheaties cereal.

True (A)

The 'Fly the Friendly Skies' slogan is associated with American Airlines.

<p>False (B)</p> Signup and view all the answers

Jingles are musical messages written around the brand to enhance brand awareness.

<p>True (A)</p> Signup and view all the answers

Packaging should only identify the brand and convey descriptive information.

<p>False (B)</p> Signup and view all the answers

The 'Bayer Aspirin' brand is associated with Johnson's Baby Shampoo.

<p>False (B)</p> Signup and view all the answers

The 'M&M's' brand is associated with the Forbes magazine.

<p>False (B)</p> Signup and view all the answers

The 'Volkswagen' brand is associated with the 'Fly the Friendly Skies' slogan.

<p>False (B)</p> Signup and view all the answers

The 'Club Med' brand is associated with the 'Avis' car rental company.

<p>False (B)</p> Signup and view all the answers

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