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Brand Breakaway

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Questions and Answers

Which principle is breakaway positioning based on?

Perceptual orientation

Membership

Transformation (correct)

Leveraging

What is the purpose of foreign associations in breakaway branding?

To replace the product's actual category associations

To confuse users about the actual product category

To emphasize a product's Point of Difference (PoD) (correct)

To create new product categories

How is stretching of category boundaries achieved in breakaway positioning?

By leveraging the product's actual category associations

By confusing users about the actual product category

By creating new product categories

By discovering a new consumer perceptual orientation (correct)

What does the affiliated product category do in breakaway positioning?

<p>Replaces some of the associations of the product's actual category</p> Signup and view all the answers

What is the key requirement for breakaway positioning to be effective?

<p>Users understanding the actual product category membership</p> Signup and view all the answers

Brand Breakaway

Choose a study mode

Podcast

Questions and Answers

Which principle is breakaway positioning based on?

What is the purpose of foreign associations in breakaway branding?

How is stretching of category boundaries achieved in breakaway positioning?

What does the affiliated product category do in breakaway positioning?

What is the key requirement for breakaway positioning to be effective?

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