5 Questions
Which principle is breakaway positioning based on?
Transformation
What is the purpose of foreign associations in breakaway branding?
To emphasize a product's Point of Difference (PoD)
How is stretching of category boundaries achieved in breakaway positioning?
By discovering a new consumer perceptual orientation
What does the affiliated product category do in breakaway positioning?
Replaces some of the associations of the product's actual category
What is the key requirement for breakaway positioning to be effective?
Users understanding the actual product category membership
Test your knowledge on breakaway positioning and how it can transform brands by crossing product category boundaries. Learn about the effectiveness of foreign associations in emphasizing a product's Point of Differentiation (PoD).
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
