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Questions and Answers
Which principle is breakaway positioning based on?
Which principle is breakaway positioning based on?
- Perceptual orientation
- Membership
- Transformation (correct)
- Leveraging
What is the purpose of foreign associations in breakaway branding?
What is the purpose of foreign associations in breakaway branding?
- To replace the product's actual category associations
- To confuse users about the actual product category
- To emphasize a product's Point of Difference (PoD) (correct)
- To create new product categories
How is stretching of category boundaries achieved in breakaway positioning?
How is stretching of category boundaries achieved in breakaway positioning?
- By leveraging the product's actual category associations
- By confusing users about the actual product category
- By creating new product categories
- By discovering a new consumer perceptual orientation (correct)
What does the affiliated product category do in breakaway positioning?
What does the affiliated product category do in breakaway positioning?
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What is the key requirement for breakaway positioning to be effective?
What is the key requirement for breakaway positioning to be effective?
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