Brain vs

exposure, attention, and interpretation

provide sensations to us in the first place

consumers do not passively process whatever information happens to be present

<p>unique biases, needs, and experiences</p> Signup and view all the answers

<p>exposure</p> Signup and view all the answers

<p>Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services.</p> Signup and view all the answers

<p>Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour.</p> Signup and view all the answers

<p>Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing.</p> Signup and view all the answers

<p>Consumer behaviour blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics).</p> Signup and view all the answers

<p>The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables in an attempt to understand people's wants and consumption patterns.</p> Signup and view all the answers