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Questions and Answers

What are the three stages of perception?

exposure, attention, and interpretation

What is the role of sensory systems in the perceptual process?

provide sensations to us in the first place

How do consumers process information differently from computers?

consumers do not passively process whatever information happens to be present

What influences the interpretation of stimuli by individuals?

unique biases, needs, and experiences Signup and view all the answers

What is the first stage of the perceptual process?

exposure Signup and view all the answers

What is consumer behaviour?

Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Signup and view all the answers

What factors affect buying behaviour?

Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Signup and view all the answers

When did consumer behaviour emerge as a distinct sub-discipline of marketing?

Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing. Signup and view all the answers

What disciplines does consumer behaviour blend elements from?

Consumer behaviour blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). Signup and view all the answers

What does the study of consumer behaviour investigate?

The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables in an attempt to understand people's wants and consumption patterns. Signup and view all the answers