10 Questions
What are the three stages of perception?
exposure, attention, and interpretation
What is the role of sensory systems in the perceptual process?
provide sensations to us in the first place
How do consumers process information differently from computers?
consumers do not passively process whatever information happens to be present
What influences the interpretation of stimuli by individuals?
unique biases, needs, and experiences
What is the first stage of the perceptual process?
exposure
What is consumer behaviour?
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services.
What factors affect buying behaviour?
Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour.
When did consumer behaviour emerge as a distinct sub-discipline of marketing?
Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing.
What disciplines does consumer behaviour blend elements from?
Consumer behaviour blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics).
What does the study of consumer behaviour investigate?
The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables in an attempt to understand people's wants and consumption patterns.
Test your understanding of the stages of information processing in the human brain and how it differs from computer processing. Explore how consumers selectively notice, attend to, and process stimuli in their environment.
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