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Questions and Answers
What are the three stages of perception?
What are the three stages of perception?
exposure, attention, and interpretation
What is the role of sensory systems in the perceptual process?
What is the role of sensory systems in the perceptual process?
provide sensations to us in the first place
How do consumers process information differently from computers?
How do consumers process information differently from computers?
consumers do not passively process whatever information happens to be present
What influences the interpretation of stimuli by individuals?
What influences the interpretation of stimuli by individuals?
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What is the first stage of the perceptual process?
What is the first stage of the perceptual process?
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What is consumer behaviour?
What is consumer behaviour?
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What factors affect buying behaviour?
What factors affect buying behaviour?
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When did consumer behaviour emerge as a distinct sub-discipline of marketing?
When did consumer behaviour emerge as a distinct sub-discipline of marketing?
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What disciplines does consumer behaviour blend elements from?
What disciplines does consumer behaviour blend elements from?
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What does the study of consumer behaviour investigate?
What does the study of consumer behaviour investigate?
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