Questions and Answers
Match the following McDonald's geographical segments with their descriptions:
McDonald’s—USA = Operations in the United States McDonald’s—Europe = Operations in European countries McDonald’s—APMEA = Operations in Asia/Pacific, Middle East, and Africa McDonald’s—Other Countries and Corporate = Operations in other countries and corporate functions
Match the following financial metrics with their performance in 2008-2009 for McDonald's key segments:
Revenues = Rose steadily in United States, Europe, and APMEA Operating margins = Rose steadily in United States, Europe, and APMEA Net income = Declined in the 'Other and Corporate' segment Profitability ratios = Offset declines in the 'Other and Corporate' segment
Match the following ratings with their assessment of McDonald's in April 2009:
Major industry analysts = Rated MCD as a 'buy' Investors = Suggested low levels of risk for investing in MCD Competitors = Negatively impacted by the economic crisis Financial experts = Considered MCD a darling for investors
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