14 Questions
Which of the following is an example of organizational information?
Employee salaries
What is the main purpose of blockchain information systems?
To maintain unchangeable data ledgers
What is the systematic design, collecting, analysis, and reporting of data for assisting marketers known as?
Marketing research
What does the term 'research' suggest in the context of marketing?
Acquiring new knowledge
Which type of information can be organized using blockchain information systems?
Financial transactions
What is the goal of marketing research?
The goal of marketing research is to provide information to a company about the wants and wishes of customers, marketing possibilities for specific goods, and shifting consumer attitudes and buying habits.
How can market knowledge enhance organizational performance?
Market knowledge can enhance organizational performance by increasing the capacity of the business to make wise decisions and meet consumer wants.
What are the logical phases of marketing research?
The logical phases of marketing research include determining and explaining concerns or problems, planning the investigation study, gathering data, evaluating research results, and publishing the results of the study.
True or false: The goal of marketing research is to provide information about the wants and wishes of customers, marketing possibilities, and shifting consumer attitudes and buying habits.
True
True or false: Marketers can choose to acquire either exploratory research or definitive studies based on the data they want.
True
True or false: Marketing analytics is based on big data and enormous volumes of data that are accessible from several sources.
True
Marketing research is conducted to gather information about the wants and wishes of customers, marketing possibilities, and shifting consumer attitudes and buying ___________.
habits
Marketers can choose to acquire either exploratory research or ___________ studies based on the data they want.
definitive
In order to simplify the process of evaluating possibilities or threats, strategic planning needs ___________ research.
marketing
Test your knowledge of blockchain information systems and their role in organizing and maintaining unchangeable data ledgers. This quiz will cover topics such as the systematic design, collection, analysis, and reporting of organizational information using blockchain technology.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
