Big Data Fundamentals

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Questions and Answers

Which type of data does not conform to a data model or schema?

  • Structured data
  • Semi-structured data
  • Unstructured data (correct)
  • Relational data

Which of the following is an example of semi-structured data?

  • Customer records
  • CSV files (correct)
  • Textual emails
  • Banking transactions

What provides information about a dataset's characteristics and structure?

  • Data model
  • Metadata (correct)
  • Schema
  • Raw data

Which of the following best describes semi-structured data?

<p>Data that has a defined structure but is not relational (A)</p> Signup and view all the answers

Which format is NOT typically associated with unstructured data?

<p>XML files (D)</p> Signup and view all the answers

What does JSON primarily represent?

<p>Hierarchical data structure (D)</p> Signup and view all the answers

Which statement about big data solutions is correct?

<p>They must support multiple formats and types of data. (C)</p> Signup and view all the answers

Which of the following accurately describes unstructured data?

<p>Data conveyed via self-contained files that do not conform to schemas (D)</p> Signup and view all the answers

What is the primary focus of Big Data?

<p>The analysis, processing, and storage of large collections of data from various sources. (D)</p> Signup and view all the answers

Which statement accurately describes a dataset?

<p>A dataset is a collection of related data with shared attributes. (A)</p> Signup and view all the answers

What is the objective of data analysis?

<p>To find patterns and support better decision-making. (A)</p> Signup and view all the answers

Which of the following best defines data analytics?

<p>The management of the entire data lifecycle including various processes. (A)</p> Signup and view all the answers

What is the primary distinction of descriptive analytics?

<p>It focuses on events that have already occurred. (B)</p> Signup and view all the answers

What type of data can be found in a dataset?

<p>Data that is collected and related to a specific subject. (D)</p> Signup and view all the answers

How can data analytics impact a business environment?

<p>By lowering operational costs and aiding strategic decision-making. (D)</p> Signup and view all the answers

Which of the following is NOT a characteristic of Big Data?

<p>Can only analyze structured data. (A)</p> Signup and view all the answers

What primary goal does diagnostic analytics aim to achieve?

<p>To determine the cause behind a phenomenon. (C)</p> Signup and view all the answers

Which characteristic of Big Data refers to the speed at which data is generated and processed?

<p>Velocity (D)</p> Signup and view all the answers

Which of the following uses past data to make predictions about future events?

<p>Predictive analytics (C)</p> Signup and view all the answers

What term is used to describe data that conforms to a predefined data model or schema?

<p>Structured data (B)</p> Signup and view all the answers

Which type of analytics recommends actions based on predicted outcomes?

<p>Prescriptive analytics (B)</p> Signup and view all the answers

What does the characteristic 'veracity' refer to in the context of Big Data?

<p>The truthfulness or accuracy of the data. (C)</p> Signup and view all the answers

Which analytics tool is primarily used to generate static reports and dashboards?

<p>Descriptive analytics tools (A)</p> Signup and view all the answers

What type of data typically has a high signal-to-noise ratio?

<p>Online user registration data (D)</p> Signup and view all the answers

What information is typically collected in descriptive analytics?

<p>Current state and historical data summaries. (B)</p> Signup and view all the answers

Which type of data layout allows for flexibility and can include elements from structured and unstructured data?

<p>Semi-structured data (C)</p> Signup and view all the answers

What is the primary function of prescriptive analytics in a business context?

<p>To suggest specific actions based on data. (D)</p> Signup and view all the answers

Which example illustrates the concept of prescriptive analytics?

<p>A system suggesting optimal pricing for a product. (A)</p> Signup and view all the answers

Flashcards

Dataset

A collection of related data, where each member (datum) has the same set of attributes. Examples include tweets in a file, images in a directory, or rows from a database table saved as a CSV.

Data Analysis

The process of examining data to uncover facts, relationships, patterns, insights, or trends. It aims to support informed decision making.

Data Analytics

A field of study involving the complete lifecycle of data, including collecting, cleaning, organizing, storing, analyzing, and governing data.

Descriptive Analytics

A type of analytics that focuses on understanding the past, answering questions about events that have already happened.

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Predictive Analytics

A type of analytics that explores possible future outcomes based on past data and current trends.

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Prescriptive Analytics

A type of analytics that focuses on suggesting actions to improve outcomes based on data insights.

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Diagnostic Analytics

A type of analytics that explores the underlying causes and relationships behind data patterns.

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Big Data

The field dedicated to analyzing, processing and storing massive amounts of information from diverse sources, often needing to be processed quickly and efficiently.

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Unstructured Data

Data that does not follow a predefined structure. It can be text, images, audio, or video.

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Semi-structured Data

Data that has some structure but not a rigid, relational structure. It's hierarchical or graph-based. Examples include XML, JSON, and CSV.

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XML (Extensible Markup Language)

A markup language used to represent data in a hierarchical format. It's commonly used for web services and data exchange.

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JSON (JavaScript Object Notation)

A lightweight format for storing and exchanging data. It's used for web applications and APIs. It's based on key-value pairs.

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CSV (Comma-Separated Values)

A plain text format used to store tabular data. It's separated by commas or other delimiters.

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Metadata

Data that describes the characteristics and structure of a dataset. It provides metadata about a data source.

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Relational Data

Data that captures relationships between entities. It's well-structured and organized in a relational schema.

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Data Variety

The ability to handle different formats and types of data in Big Data solutions. Data variety is crucial for Big Data.

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What is Descriptive Analytics?

Descriptive Analytics aims to summarize and describe existing data to gain insights.

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What is Diagnostic Analytics?

Diagnostic Analytics delves deeper into data to uncover the "Why" behind events or trends.

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What is Predictive Analytics?

Predictive Analytics uses past data to forecast future events or outcomes.

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What is Prescriptive Analytics?

Prescriptive Analytics goes beyond predictions to suggest actions based on the analysis.

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What is Big Data 'Volume'?

The sheer volume of data being generated and stored, often measured in petabytes and beyond.

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What is Big Data 'Velocity'?

The speed at which data is generated, processed, and analyzed. This is critical for real-time insights.

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What is Big Data 'Variety'?

The diversity of data types and formats, including structured, unstructured, and semi-structured data.

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What is Big Data 'Veracity'?

The quality, accuracy, and reliability of data. Data with high veracity is trustworthy and useful.

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What is Big Data 'Value'?

The value or usefulness of data for a particular organization or purpose.

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What is Human-Generated Data?

Data created or generated by humans, such as emails, social media posts, and documents.

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What is Machine-Generated Data?

Data generated by machines or sensors, such as website logs, sensor readings, and transaction records.

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What is Structured Data?

Data that is organized in a structured format, usually in rows and columns like a spreadsheet.

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What is Unstructured Data?

Data that is not organized in any specific format, such as text documents, images, and videos.

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What is Semi-structured Data?

Data that has some structure but not as formal as structured data. Examples include XML and JSON.

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What is Metadata?

Data that describes other data, providing information about its context, format, and other attributes.

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Study Notes

Big Data Fundamentals

  • Big Data encompasses the analysis, processing, and storage of large datasets from diverse sources. Key requirements include combining disparate datasets, handling vast amounts of unstructured data, and extracting timely insights.

Concepts and Terminology

  • Dataset: A collection of related data points, each with similar attributes. Examples include tweets, image files, database table extracts, and weather observations.
  • Data Analysis: Examining data to find patterns, relationships, insights, and trends, ultimately supporting better decision-making. (e.g., analyzing ice cream sales and temperature).
  • Data Analytics: A discipline encompassing the whole data lifecycle (collection, cleaning, organization, storage, analysis, and governance). Its applications span business (reduced costs, informed decisions), science (improved predictions), and services (enhanced service quality).
  • Categories of Analytics:
    • Descriptive Analytics: Analyzing past events. (e.g., sales volume over the past year).
    • Diagnostic Analytics: Determining why past events occurred. (e.g., lower Q2 sales compared to Q1).
    • Predictive Analytics: Forecasting future events. (e.g., customer loan default risk).
    • Prescriptive Analytics: Suggesting actions to take. (e.g., which drug is best for treatment).

Big Data Characteristics

  • Volume: The sheer size of data. Massive amounts originate from online transactions, scientific research (like the Large Hadron Collider), sensors, and social media.
  • Data volume grows significantly (kilobytes to yottabytes), coming from many sources.
  • Velocity: Data generation speed.
  • Variety: Different data formats (structured, unstructured, semi-structured). Solutions must handle diverse forms.
  • Veracity: Data Quality, High signal-to-noise ratio data has more value. "Signal" is data with value. "Noise" is unproductive.
  • Value: The ultimate usefulness of the data to an organization relies on its quality, handling, context, and how valuable information extracted is used.

Data Types in Big Data

  • Data Sources:
    • Human-generated: Data created by people (social media posts).
    • Machine-generated: Data created by machines (sensor data).
  • Data Formats:
    • Structured Data: Data with a defined schema, stored in relational databases (e.g., banking transactions).
    • Unstructured Data: No predefined schema. (e.g., most data on the web).
    • Semi-structured Data: Data with some structure (e.g., hierarchical or graph-based), often in textual files, like XML, JSON, or CSV.
    • Metadata: Data about data; describes the format and characteristics of a dataset (e.g., file size, author, date).

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