Big Data Fundamentals

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Questions and Answers

Which of the following examples is most likely to be classified as unstructured data?

  • A spreadsheet of monthly sales figures.
  • An array of sensor data organized in a table.
  • A collection of customer emails providing feedback on a product. (correct)
  • A relational database containing customer purchase history.

Big Data is solely defined by the volume of the data it contains.

False (B)

What 'V' of big data refers to the trustworthiness and quality of the data collected?

Veracity

The 'V' of big data that describes the speed at which data is generated or processed is known as ______.

<p>velocity</p> Signup and view all the answers

Match the 'V' of Big Data with its description:

<p>Volume = The quantity of data. Velocity = The speed at which data is generated and processed. Variety = The different types of data in a set. Value = The usefulness of the data.</p> Signup and view all the answers

Which type of statistics is used to summarize data without drawing conclusions about a larger population?

<p>Descriptive statistics (B)</p> Signup and view all the answers

Inferential statistics use data from an entire population to calculate parameters.

<p>False (B)</p> Signup and view all the answers

If a researcher collects data on the heights of all students in a school district, are they working with 'sample statistics' or 'population parameters'?

<p>population parameters</p> Signup and view all the answers

Data that compares different groups of individuals at a single point in time is known as ______ data.

<p>cross-sectional</p> Signup and view all the answers

Match each data analysis scenario with the appropriate data type.

<p>Comparing average test scores across different schools in one year. = Cross-sectional data Tracking the daily stock prices of a company over five years. = Time series data Using a sample of voters to predict the outcome of an election. = Inferential statistics Calculating the mean age of participants in a study = Descriptive statistics</p> Signup and view all the answers

A study aims to determine if there is a correlation between exercise frequency and cholesterol levels in adults. Researchers collect data on both variables from a group of 200 adults at one point in time. Which type of data is being used?

<p>Cross-sectional data (B)</p> Signup and view all the answers

Which of the following scenarios best illustrates the use of time series data?

<p>Analyzing the relationship between advertising spending and sales revenue for a product over several quarters. (C)</p> Signup and view all the answers

A market research company wants to estimate the average income of households in a city. They randomly select 500 households and calculate the sample mean income. Which statistical technique are they using?

<p>Inferential statistics (B)</p> Signup and view all the answers

Flashcards

Structured Data

Data organized into a specific format, like a database or spreadsheet.

Unstructured Data

Data that isn't organized in a specific format, often text-based, such as emails or web pages.

Big Data

Data sets too large or complex to analyze using traditional methods, characterized by the five Vs.

Volume (Big Data)

The amount of data in a set; one of the five Vs of big data.

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Velocity (Big Data)

The rate at which data is generated and updated; one of the five Vs of big data.

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What is the purpose of data?

Using data to gain understanding and support well-reasoned choices.

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What is statistics?

A branch of mathematics focusing on the collection, analysis, interpretation, and presentation of data.

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What are descriptive statistics?

Used to summarize and visualize data properties without making inferences.

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What are inferential statistics?

Used to make predictions or draw conclusions about a population based on a sample.

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What are sample statistics?

Values calculated from a subset of the population.

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What are population parameters?

Values that represent a characteristic of an entire population.

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What is cross-sectional data?

Compares different groups or subjects at a single point in time.

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What is time series data?

Examines how a variable changes over a period.

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Study Notes

  • Data informs decisions and can be collected and presented in many ways.
  • Statistics brings data to life, making it more than just numbers or words.

Descriptive Statistics

  • Descriptive statistics describe the properties of a data set.
  • They summarize and visualize data.
  • They don't make conclusions about it.
  • A student's GPA, compiling grades into a set, exemplifies descriptive statistics.

Inferential Statistics

  • Inferential statistics make predictions or inferences about a population from a sample.
  • Using a linear regression model to determine the relationship between studying and GPA is an example.
  • Only a sample of students are used for the model to make an assumption about all college students.
  • Values from a sample of the entire population are called sample statistics.
  • Values from the entire population are called population parameters.

Types of Sample Data

  • Cross-sectional data compares different groups of individuals at a single point in time.
  • Comparing the average salaries of different types of doctors is an example of cross-sectional data.
  • Time series data measures changes in a variable over time.
  • Tracking the weather history of a specific area is an example of time series data.

Structured vs Unstructured Data

  • Data when presented is oftentimes structured.
  • Structured data is organized into a specific format like a database or spreadsheet.
  • Unstructured data lacks a specific format and is often text-based, like emails or web pages.

Big Data

  • Big data describes data sets too large or complex for traditional analysis methods.
  • This category includes everything from politics and healthcare to consumer data.
  • Volume: the amount of data in a set.
  • Velocity: the rate at which data is generated and updated.
  • Variety: the different types of data in a set.
  • Veracity: the accuracy of the data.
  • Value: the usefulness of the data.

Data on the Web

  • Data's available online.
  • The most recent and ever-evolving type of data is web pages, social media posts, and online databases.

Data Usefulness

  • Data helps remember the past, explain the present, and predict the future.
  • Understanding data is vital for understanding business statistics.

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