Podcast
Questions and Answers
Big Data is characterized by its relatively small size, typically analyzed manually.
Big Data is characterized by its relatively small size, typically analyzed manually.
False (B)
Qualitative research mainly focuses on numerical data to draw conclusions.
Qualitative research mainly focuses on numerical data to draw conclusions.
False (B)
Both qualitative and quantitative research methods arrive at the same type of conclusions using the same data.
Both qualitative and quantitative research methods arrive at the same type of conclusions using the same data.
False (B)
Focus group discussions are commonly employed in quantitative research to gather numerical data.
Focus group discussions are commonly employed in quantitative research to gather numerical data.
Analyzing Big Data can expose correlations and patterns relating to human behavior.
Analyzing Big Data can expose correlations and patterns relating to human behavior.
Flashcards
What are Big Data?
What are Big Data?
Extremely large data sets analyzed computationally to identify patterns, trends, and associations, especially related to human behavior.
Are quantitative and qualitative research different?
Are quantitative and qualitative research different?
True. They differ in data collection and analysis techniques, allowing you to explore different types of research questions.
What is Quantitative Research?
What is Quantitative Research?
Quantitative research focuses on measuring and counting, often using numbers and statistics. Examples include surveys and experiments.
What is Qualitative Research?
What is Qualitative Research?
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Is a focus group a quantitative research method?
Is a focus group a quantitative research method?
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Study Notes
Big Data
- Big Data are extremely large data sets.
- Big Data can be analyzed computationally.
- Analysis reveals patterns, trends, and associations.
- These associations often relate to human behavior and interactions.
Research Methods
- Quantitative and qualitative research use different methods.
- Different methods allow for answering different research questions.
Data Collection Methods
- Focus groups are a method for data collection.
- Focus groups involve a discussion among a group to gather opinions.
- Focus groups are used in qualitative research, not quantitative research.
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