Big Data Analytics in Business

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Questions and Answers

What technology is Disney's Big Data platform based on?

Oracle and SQL Server

Hadoop, Cassandra, and MongoDB (correct)

MySQL and PostgreSQL

SQLite and Redis

What is a key feature of Apache Hadoop?

Distributed processing capability (correct)

User-friendly interface

Real-time data processing

Only suitable for small datasets

What major technical challenge did Disney overcome for their Big Data platform?

Establishing partnerships with tech companies

Creating a custom database solution

Training staff on new technology

Installing free Wi-Fi across the Orlando resort (correct)

Which database is chosen specifically for scalability and high availability?

Apache Cassandra Signup and view all the answers

What is a critical requirement when implementing a distributed processing system like Hadoop?

Extensive network bandwidth Signup and view all the answers

How extensive is the Orlando resort where Disney's Wi-Fi was installed?

40 square miles Signup and view all the answers

What primary benefit does Apache Cassandra provide for the Big Data platform?

High scalability Signup and view all the answers

What type of data does Disney collect from MagicBand users?

Guests' location within the resort Signup and view all the answers

What kind of performance does the Hadoop framework focus on maintaining?

Distributed processing performance Signup and view all the answers

Which statement is true regarding the use of MagicBands by customers?

The use of MagicBands is voluntary for customers. Signup and view all the answers

How many MagicBands had been issued in two years according to the content?

10 million Signup and view all the answers

What specific aspect of guest behavior does Disney analyze with the data collected from MagicBands?

Usage patterns of rides Signup and view all the answers

What insight does the data collected help to form for Disney?

Customer profiles and preferences Signup and view all the answers

What type of data might be least likely collected by Disney through the MagicBand?

Participants' home addresses Signup and view all the answers

What is one way the data gathered from MagicBands can be utilized by Disney?

Optimizing ride wait times and demand forecasting Signup and view all the answers

What demographic data is NOT mentioned as collected by Disney from MagicBands?

Guests' ages Signup and view all the answers

What is the primary function of RFID technology?

To automatically identify objects and collect data Signup and view all the answers

Which of the following components is NOT part of the RFID system?

Microcontroller unit Signup and view all the answers

What distinguishes an active RFID tag from a passive RFID tag?

Active tags can transmit data over longer distances. Signup and view all the answers

In which category of technologies does RFID belong?

Automatic Identification and Data Capture (AIDC) Signup and view all the answers

Why is RFID technology important for data entry processes?

It minimizes human intervention in data collection. Signup and view all the answers

What type of data can RFID systems typically capture?

Digital data from the RFID tags or labels Signup and view all the answers

How does RFID technology fundamentally operate?

By capturing data via radio waves Signup and view all the answers

What is a key advantage of using RFID for data collection?

Speed and efficiency in identifying and tracking objects Signup and view all the answers

What is one key technology mentioned for data management?

MongoDB Signup and view all the answers

Which type of RFID technology is intended for longer range communication?

Active RFID Signup and view all the answers

Which of the following platforms is primarily associated with data storage and analysis?

Hadoop Signup and view all the answers

What does RFID stand for?

Radio Frequency Identification Signup and view all the answers

Which system is specifically designed for handling large amounts of data in a distributed environment?

Cassandra Signup and view all the answers

What is one primary function of the MagicBand at Disney resorts?

To track visitor movements around the park Signup and view all the answers

What frequency levels do wireless networks like WiFi operate on?

2.4 GHz and 5 GHz Signup and view all the answers

In the context of data management, what is the main purpose of using WiFi?

Wireless communication Signup and view all the answers

How does the use of WiFi enhance data collection at the Disney resort?

By enabling guests to make and alter ride reservations Signup and view all the answers

Which of the following is NOT a feature of active RFID technology?

Less expensive Signup and view all the answers

What is one advantage of using MongoDB for data management?

Flexibility with different data types Signup and view all the answers

What technology does the MagicBand utilize to track visitor movements?

Radio frequency technology Signup and view all the answers

What is the primary purpose of the MyMagic+ system as indicated in the content?

To support mission-critical data Signup and view all the answers

Which of the following statements about the data from MagicBands is accurate?

MagicBand data is used for future analysis of park usage Signup and view all the answers

What feature allows MongoDB to be effective for modern application developers?

It is a document-based, distributed database Signup and view all the answers

What was the public response to the MagicBand at Disney resorts?

They were well-received by families Signup and view all the answers

What does linear scalability refer to in the context of MongoDB?

The capability to scale up from single servers to many machines Signup and view all the answers

What purpose does the data mining serve for Disney?

To understand and improve visitor experiences Signup and view all the answers

In which setting is free WiFi provided according to the content?

Throughout the Orlando resort Signup and view all the answers

What significant challenge related to data is mentioned in the context?

Data security concerns Signup and view all the answers

What is a characteristic feature of MongoDB regarding hardware?

Utilizes commodity hardware or cloud infrastructure Signup and view all the answers

How many staff members needed training for the MyMagic+ system?

60,000 Signup and view all the answers

What is the estimated cost of the program mentioned?

Around US$800 million Signup and view all the answers

What allows the park's infrastructure to be fault-tolerant?

Commodity hardware implementation Signup and view all the answers

Study Notes

Lecture 4: Big Data Analytics in Business (2)

Case Study: Walt Disney Parks and Resorts
Walt Disney Background: Family entertainment company, 126 million annual visitors to theme parks and resorts.
MagicBand Introduction: Plastic bracelets with RFID radios, launched early 2014.
MagicBand Functionality: Connects guest data (park tickets, hotel rooms, payments, photos) to the bracelets.

RFID Technology

RFID Definition: Radio Frequency Identification, a technology that digitally encodes data in tags or smart labels, read by radio waves.
Automatic Identification and Data Capture (AIDC): Group of technologies including RFID that automatically identify objects, collect data about them, and enter it directly to computer systems. Requires little to no human intervention.
RFID Components: RFID tag/smart label, RFID reader, antenna.
How RFID Works: The RFID tag sends data to the reader via radio waves. The reader then transmits data to a local server and/or enterprise system.
Active vs. Passive RFID Tags: Active tags have batteries, continuously broadcasting signals, often more expensive, and are used in tracking and tolling. Passive tags have no internal power, relying on external readers for power, are cheaper and smaller and are used for tracking, access control and more.

RFID Applications

Inventory Management: Tracking and managing inventory.
Asset Tracking: Monitoring and locating valuable assets.
Personnel Tracking: Tracking individuals, and monitoring their movements, and location
Access Control: Controlling access to restricted areas.
ID Badging: Using RFID tags/labels as personal identifiers.
Supply Chain Management: Tracking products at all stages during distribution.
Counterfeit Prevention: Using RFID to verify authenticity.

Big Data in Practice (Walt Disney)

MagicBand Usage: Guests use MagicBands voluntarily; 10 million have been issued in two years.
Data Collection (MagicBand): Who the guests are, where they are in the park, what rides they ride, and what items they purchase.
Solutions Provided by Big Data (MagicBand): Predict customer needs, improve theme park experience, allowing guests personalize experience, anticipate customer needs, allow for linked card payments for ease of purchase.
Real-time Data Knowledge: Audience profiles, customer preferences, real-time traffic flow around the park, line lengths, and restaurant demand.
Data Analysis: Mining insights about guest behavior to create customized experiences.

Wireless Fidelity (WiFi)

Wireless Fidelity (WiFi) Application: Internet access for visitors to make and modify park reservations, as well as other needs while in the parks.
Technical Details: 802.11 network standards which transmit via 2.4 GHz or 5GHz frequency levels. WiFi allows for network transmittal of data needed for reservations, or other similar functions.

Challenges in Using Big Data

Financial Investment: Substantial cost for installing free Wi-Fi across the resort, and training staff on how to use new systems, like MyMagical+ for example.
Data Security: Significant security concerns regarding personal data collected through MagicBands.
Staff Training: Need to train park staff on how to use the new (MyMagical+) systems

Technical Details

Software used: Hadoop (Apache), Cassandra and MongoDB.
Platform details: Distributed processing of large data sets across clusters of computers, for scaling in the thousands. Built for modern application developers and for use in the cloud era.

Summary of Case Study

Disney uses big data to personalize guest experience and anticipate needs.
The implementation was costly in terms of financial investment and staff training.
Data security protocols were in place to protect personal data.

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Description

Explore the integration of Big Data Analytics in the business realm through the case study of Walt Disney Parks and Resorts. This lecture covers RFID technology, its components, and the functionality of the innovative MagicBand introduced by Disney to enhance guest experiences.

Big Data Analytics in Business - Lecture 4

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