Podcast
Questions and Answers
What type of data is often collected by automated polling devices placed in malls?
What type of data is often collected by automated polling devices placed in malls?
- Discrete data
- Quantitative data (correct)
- Qualitative data
- Categorical data
What is the key feature that attracts passers-by to the automated polling devices in malls and airports?
What is the key feature that attracts passers-by to the automated polling devices in malls and airports?
- Interactive screens (correct)
- Visual effects
- Music
- Taped messages
In which types of articles do the results of self-selected polls from automated polling devices regularly appear?
In which types of articles do the results of self-selected polls from automated polling devices regularly appear?
- Product review articles
- Upcoming events articles
- Election analysis articles (correct)
- Fashion articles
What would be a proper use of marketing research in the scenario described in Case #4?
What would be a proper use of marketing research in the scenario described in Case #4?
In Case #5, what ethical concern arises when the client's product management team requests the omission of negative data?
In Case #5, what ethical concern arises when the client's product management team requests the omission of negative data?
What action should a researcher take if the client's product management team requests the exclusion of unfavorable data?
What action should a researcher take if the client's product management team requests the exclusion of unfavorable data?
How might biased scales and leading questions affect the validity of a research study?
How might biased scales and leading questions affect the validity of a research study?
Which ethical principle is violated when a client introduces leading questions without researcher agreement?
Which ethical principle is violated when a client introduces leading questions without researcher agreement?
