Podcast Beta
Questions and Answers
What type of data is often collected by automated polling devices placed in malls?
What is the key feature that attracts passers-by to the automated polling devices in malls and airports?
In which types of articles do the results of self-selected polls from automated polling devices regularly appear?
What would be a proper use of marketing research in the scenario described in Case #4?
Signup and view all the answers
In Case #5, what ethical concern arises when the client's product management team requests the omission of negative data?
Signup and view all the answers
What action should a researcher take if the client's product management team requests the exclusion of unfavorable data?
Signup and view all the answers
How might biased scales and leading questions affect the validity of a research study?
Signup and view all the answers
Which ethical principle is violated when a client introduces leading questions without researcher agreement?
Signup and view all the answers
