12 Questions
What is the first principle of the BE EICHER framework?
Be Ethical
What is celebrated in the Royal Enfield brand legacy?
Work of human hands as a noble pursuit
What does 'Made like a Gun' reflect?
The integrity of skilled craftsmen
What does Royal Enfield strive to unite?
Riders, motorcycles, and terrain
What is discouraged in the workplace according to the BE EICHER framework?
Discussion of politics during work hours
What is the essence of the Royal Enfield motorcycling experience?
Riding with a sense of belonging
What does Royal Enfield aim to awaken in its riders?
A sense of community bonding
What should Royal Enfield riders always challenge?
Traditional conventions
What strategy does Royal Enfield advise for brand positioning?
Sharply differentiating from the pack
What does 'Know No Boundaries' suggest within Royal Enfield?
Adapting to changes and new markets
What principle does Royal Enfield emphasize in 'Less is more'?
Do a few things but do them really well
What should Royal Enfield employees keep in mind while planning for the new?
To not lose sight of the long-term vision
Learn about EICHER's corporate citizenship principles including being ethical, legally and socially committed, open and diverse, fair and unbiased, empathic, secular, and apolitical.
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