Be a Master of Attention-Grabbing Titles

Thorough research is important when preparing a speech because our perception of the world is not always accurate, and objective research is necessary to achieve the speaker's goals and meet the audience's needs.

A speaker can better prepare to meet their audience's needs by knowing more about themselves and their audience, which can be achieved through thorough research.

It is important to choose a topic that interests the speaker because their enthusiasm will show, which can lead to the audience becoming interested as well.