Untitled Quiz

A series of steps consumers go through when making a purchase decision. Starting with recognizing a problem or need, then evaluating options, and finally making a purchase and evaluating their satisfaction.

The first step of the consumer decision process where a consumer realizes a gap exists between their current state and a desired state.

Any state of deprivation that causes discomfort physically or mentally, leading to a desired state.

Sources of information about a problem or need that come from within the consumer, such as physical or psychological discomfort.

Sources of information about a problem or need that come from the outside world, like advertisements or seeing a product.

Information from the problem itself that triggers the recognition of a need.

Information from a potential solution that triggers the recognition of a need.

The ideal situation the consumer wants to achieve after addressing the problem or need.

The realization that a product or service could solve a problem or fulfill a need, even if the need wasn't actively felt before.

When everyday needs lead to recurring problems due to running out of essential items.

As we grow or change, new problems emerge, often requiring new products or services.

The acquisition of new interests, hobbies, or preferences that create new needs and opportunities.

These bring new problems and solutions to our attention, often subtly, by showing us what's possible.

Marketers can actively show consumers potential problems they might not realize they have, by highlighting the benefits of a product.

Problems that exist but are not consciously recognized until a potential solution is presented.

Creating demand for a product category that consumers may not even be aware of, by making them recognize a problem or need they didn't know existed.

Focuses on increasing market share for a specific brand within a product category that consumers are already aware of.

The set of all brands that consumers are aware of in a particular product category.

The subset of brands from the awareness set that consumers remember and consider during a purchase decision.

Brands that are not actively considered during a purchase decision, but are not completely forgotten.

Brands that are actively remembered but deemed unsuitable or unacceptable for the consumer's needs.

The set of brands that consumers will seriously consider buying from their evoked set.

The process of gathering information about different product alternatives and their features.

Information sources not controlled by marketers or known personally. Providing objective and unbiased perspectives.

How consumers choose to gather information for a purchase, based on time commitment and effort.

A consumer who conducts thorough searches, using multiple sources, and takes time to deliberate.

A consumer who avoids extensive searches, relies on readily available information, and makes quick decisions.

When consumers receive too much information to process effectively.

Simple, recurring purchase decisions with familiar solutions, requiring no new information.

Complex purchase decisions for unfamiliar items, where risks are high, leading to extensive research and deliberation.

Purchase decisions with moderate risks and complexity, involving some research and evaluation.

The possibility of a product causing harm to the user's body or health.

The fear of being negatively judged by others for using a product.

The worry that using a product will reflect badly on our personality or self-image.

The risk of losing money by buying a product that's overpriced or not worth the cost.

The risk of a product becoming outdated or replaced by newer versions.

When a consumer takes a strong interest in a product and is motivated to make a good choice.

When a consumer has prior knowledge or experience with a product, reducing the need for extensive research.

A shopping style where consumers compare products extensively to get the best value.

The features that differentiate products and become key factors in consumers' decisions.

A decision model where a product's strengths can offset its weaknesses, allowing consumers to trade off attributes.

A decision model where a product is chosen based on meeting a specific minimum requirement on at least one key attribute, even if other attributes are weak.

A decision model where product attributes are ranked in importance, and the best option on the most important attribute is chosen.

Similar to the lexicographic model, but adds minimum acceptable levels for each attribute.

The disjunctive model considers the presence or absence of attributes, while the compensatory model considers the degree or amount of those attributes.

The elimination by aspects model adds minimum acceptable levels (cut-off points) for each attribute, while the lexicographic model only prioritizes attributes.

Decision models help consumers organize information, prioritize factors, and make more informed choices, leading to higher satisfaction.

These values act as cut-off points, helping to eliminate options that don't meet a certain minimum standard, even if they are strong in other areas.