27 Questions
Getting the attention of the customer is the first step in the AIDA model.
True
Gaining interest from the customer is not necessary in the sales process.
False
AIDA is a tool specifically for advertising and not applicable to sales or marketing.
False
Making a first impression is not important in the sales process, according to the text.
False
People form their first impression of others within the first ten seconds of meeting each other.
False
It is easier to get the attention of prospects now than it used to be, according to the text.
False
Behaving naturally and pleasantly is not important when trying to get the attention of prospects.
False
Customers must see the value in the product for their organization before they will perform the action of buying.
True
AIDA stands for Attention, Interest, Decision, Action.
False
The 'platinum rule' means treating others the way that they would like for you to treat them.
True
Having the order arrive one day late is always a big deal for customers.
False
Understanding various communication styles is not important in sales.
False
Rudeness and coldness are always indicative of a person being disrespectful.
False
Treating others the way that you would like to be treated is known as the 'silver rule'.
False
Expressing understanding and acknowledgement is not important in sales.
False
Loss of productivity and embarrassment are not potential impacts of a late order arrival for a customer.
False
Understanding how a customer may perceive your communication style is not necessary in sales.
False
Intrusiveness and forwardness are always indicative of a person showing disrespect.
False
The ebook is about Basic Selling Skills.
True
The ebook was published in 2010.
True
The ebook has a section on Maintaining Customer Relationships.
True
The Basic Sales Process section includes information about Education and Enablement.
True
The General Skills Every Salesperson Should Have includes information about Listening Skills.
True
The ebook was published by MTD Training & Ventus Publishing ApS.
True
The Masters in Management programme is for experienced professionals.
False
The London Business School’s Masters in Management is a part-time program.
False
The ebook includes a section on Sales from Simple Bartering to Profession Management and Information Partnership.
False
Explore the contents and overview of the Basic Selling Skills ebook by MTD Training & Ventus Publishing. Learn about the basic sales process, general skills every salesperson should have, sales models, and maintaining customer relationships.
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