Basic Management Process Quiz
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Questions and Answers

What is the purpose of performing an external and internal 'audit' in the strategic management process?

  • To formulate new strategies for achieving goals
  • To evaluate the performance of the company's products
  • To study the firm's environment and internal strengths and weaknesses (correct)
  • To identify the company's current business direction

What does a SWOT analysis focus on?

  • Strategic goals and tasks
  • Environmental scan worksheet
  • Strengths, Weaknesses, Opportunities, Threats (correct)
  • Mission statement and vision

What is the purpose of formulating a new direction in the strategic management process?

  • To set strategic goals for each department
  • To implement existing strategies
  • To evaluate the performance of the company
  • To identify what the company wants to become (correct)

What comes after translating the mission into strategic goals in the strategic management process?

<p>Formulating new strategies (B)</p> Signup and view all the answers

What is the primary focus of corporate strategy in the strategic management process?

<p>Identifying portfolio of businesses (A)</p> Signup and view all the answers

What does concentration strategy in strategic management involve?

<p>Having one product line in one market (C)</p> Signup and view all the answers

Which strategy involves expansion by producing its own raw materials or by directly selling?

<p>'Vertal' Integration Strategy (C)</p> Signup and view all the answers

What is the purpose of evaluating performance in the strategic management process?

<p>'Assessment of progress' of strategic decisions (D)</p> Signup and view all the answers

What should a company do if its strategic goals are not met as planned?

<p>'Re-strategize' (D)</p> Signup and view all the answers

What is the purpose of the Hierarchy of Goals in a company?

<p>To view the goals from the top of the firm down to frontline employees as a chain (A)</p> Signup and view all the answers

What is the main focus of a Strategic Plan?

<p>Matching internal strengths and weaknesses with external opportunities and threats (D)</p> Signup and view all the answers

Which process involves identifying and executing the strategic plan by matching a company’s capabilities with the demands of the environment?

<p>Strategic Management Process (C)</p> Signup and view all the answers

What do Policies in a company provide?

<p>Broad guidelines delineating how employees should act (C)</p> Signup and view all the answers

What is the purpose of Procedures in a company?

<p>Spell out what to do in a specific situation (B)</p> Signup and view all the answers

What is the fifth step in the Basic Management Process?

<p>Choosing and implementing your plan (A)</p> Signup and view all the answers

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