Bahrain Tourism Strategy 2025

• Bstc 2025 is a strategic roadmap designed to transform Bahrain's tourism sector for sustainable growth and global competitiveness.
• The strategy aims to attract 14 million tourists annually by 2026.
• Bstc 2025 aspires to establish Bahrain as a top-tier tourism destination by 2025 through innovative initiatives and development projects.

Pillars

• The Bstc 2025 strategy is built upon four main strategic pillars.
• These pillars offer a framework for achieving the strategy's goals.
• The pillars are: Attract, Enable, Develop, and Position.

Attract

• The "Attract" pillar focuses on enhancing Bahrain’s appeal as a tourism destination.
• It aims to increase the number of visitors to the country.
• Key initiatives include targeted marketing campaigns, promotion of Bahrain's unique cultural and historical attractions, and development of new tourism products and experiences.

Enhance marketing and promotion

• Launch targeted campaigns in key markets.
• Highlight Bahrain's unique offerings.

Develop new tourism products

• Focus on cultural, historical, and recreational experiences.
• Cater to diverse interests and preferences.

Improve visitor experience

• Enhance infrastructure and services at tourism sites.
• Ensure seamless and enjoyable visits.

Enable

• The "Enable" pillar focuses on creating a supportive ecosystem for the tourism sector.
• It will facilitate investment and innovation.
• Key initiatives include streamlining regulations, providing incentives for tourism businesses, and fostering collaboration between the public and private sectors.

Streamline regulations and policies

• Simplify procedures for tourism businesses.
• Reduce bureaucratic hurdles.

Provide incentives and support

• Offer financial and non-financial incentives.
• Encourage investment in the tourism sector.

Foster public-private partnerships

• Promote collaboration between government and businesses.
• Leverage expertise and resources.

Develop

• The "Develop" pillar focuses on enhancing the quality and sustainability of Bahrain's tourism infrastructure and services.
• Key initiatives include investing in new hotels and resorts, upgrading existing tourism facilities, and promoting sustainable tourism practices.

Invest in tourism infrastructure

• Develop new hotels, resorts, and attractions.
• Upgrade existing facilities to meet international standards.

Promote sustainable tourism

• Implement eco-friendly practices in tourism operations.
• Preserve Bahrain's natural and cultural heritage.

Enhance human capital

• Provide training and development programs for tourism professionals.
• Improve service quality and professionalism.

Position

• The "Position" pillar focuses on strengthening Bahrain's brand image as a leading tourism destination in the region and beyond.
• Key initiatives include enhancing Bahrain's presence in international tourism forums, promoting Bahrain as a destination for major events and conferences, and leveraging digital marketing to reach new audiences.

Strengthen Bahrain's brand image

• Communicate Bahrain's unique identity and values.
• Differentiate Bahrain from other destinations.

Enhance international engagement

• Participate in global tourism events and forums.
• Build relationships with international partners.

Leverage digital marketing

• Utilize online platforms to reach target audiences.
• Promote Bahrain's tourism offerings effectively.

Key Objectives

• Increase the number of tourists visiting Bahrain to 14 million annually by 2026.
• Increase the tourism sector's contribution to Bahrain's GDP.
• Create new job opportunities in the tourism sector for Bahraini citizens.
• Enhance Bahrain's reputation as a premier tourism destination in the region and globally.
• Promote sustainable tourism practices that protect Bahrain's natural and cultural heritage.

Initiatives and Projects

• Several key initiatives and development projects are planned as part of the Bstc 2025 strategy.

Development of new tourism attractions

• Construction of new theme parks, museums, and cultural centers.
• Restoration of historical sites and landmarks.

Expansion of hotel and resort capacity

• Construction of new hotels and resorts to accommodate the growing number of tourists.
• Upgrading of existing hotels and resorts to meet international standards.

Improvement of transportation infrastructure

• Expansion of Bahrain International Airport to increase passenger capacity.
• Development of new roads and highways to improve connectivity.

Enhancement of tourism services

• Training programs for tourism professionals to improve service quality.
• Implementation of new technologies to enhance the visitor experience.

Expected Outcomes

• Significant growth in the number of tourists visiting Bahrain.
• Increased contribution of the tourism sector to Bahrain's GDP.
• Creation of new job opportunities for Bahraini citizens.
• Enhanced brand image of Bahrain as a leading tourism destination.
• Improved quality of life for Bahraini citizens through sustainable tourism development.

Challenges and Opportunities

• The Bstc 2025 strategy faces several challenges.
• Intense competition from other tourism destinations in the region.
• The need to develop new and innovative tourism products and experiences.
• The importance of promoting sustainable tourism practices.
• The strategy also presents several opportunities.
• Leveraging Bahrain's unique cultural and historical heritage.
• Attracting new investment in the tourism sector.
• Creating new partnerships with international tourism organizations.