Untitled Quiz

Rational branding focuses on cognitive appeals by offering specific help to users in exchange for viewing ads, while emotional branding aims to connect with consumers on a personal level through feelings.

Affiliate marketing reduces costs for sellers as affiliate sites handle advertising, product promotion, and transaction processing, without the need for inventory management.

The two common types of affiliate commissions are pay-per-click, which pays each time a link is clicked, and pay-per-conversion, which pays when a visitor becomes a customer.

<p>Viral marketing relies on existing customers to share products or services with potential customers, often through word-of-mouth or social media.</p> Signup and view all the answers

<p>Search engine ranking is influenced by factors such as relevance of content, quality of backlinks, and keywords used on the site.</p> Signup and view all the answers

<p>Search engine optimization (SEO) aims to enhance a website's visibility so that it ranks higher in search engine results for targeted keywords.</p> Signup and view all the answers

<p>Contextual advertising places ads adjacent to related content on a website, increasing the likelihood that users will find the ads relevant to their interests.</p> Signup and view all the answers

<p>Customer acquisition cost refers to the expenses incurred to gain a new customer, while retention marketing techniques focus on keeping existing customers to reduce the overall cost of acquiring customers.</p> Signup and view all the answers

<p>Social media platforms facilitate indirect marketing by encouraging customer engagement and discussions about products rather than overt selling.</p> Signup and view all the answers

<p>Paid search engine inclusion allows advertisers to purchase top listings for specific search terms, increasing their visibility in search results.</p> Signup and view all the answers

<p>The primary goal is to move customers into the commitment stage as quickly as possible and maintain their loyalty.</p> Signup and view all the answers

<p>The funnel model is a more structured tool that helps evaluate specific strategy elements rather than being purely abstract.</p> Signup and view all the answers

<p>Acquisition cost refers to the amount of money spent to bring one visitor to the site.</p> Signup and view all the answers

<p>Companies can use animated GIFs and rich media effects to capture attention.</p> Signup and view all the answers

<p>Pop-up ads can annoy users and create lasting negative impressions of the brand.</p> Signup and view all the answers

<p>Retention cost is the expense incurred to encourage customers to return to a website and make repeat purchases.</p> Signup and view all the answers

<p>Effectiveness can be measured through metrics like click-through rates and conversion rates.</p> Signup and view all the answers

<p>An impression occurs each time a banner ad loads on a webpage.</p> Signup and view all the answers

<p>Usage-based segmentation customizes visitor experiences to match their behavior on the site.</p> Signup and view all the answers

<p>In the commitment stage, customers experience high satisfaction and develop fierce loyalty.</p> Signup and view all the answers

<p>Banner ad networks manage the exchange of ad placements between advertisers and websites.</p> Signup and view all the answers

<p>Customer feedback provides insights that help improve products and services, thus enhancing retention.</p> Signup and view all the answers

<p>Customer acquisition costs relate to bringing visitors to the site, while conversion costs refer to persuading them to make a purchase.</p> Signup and view all the answers

<p>Effective targeting increases the chances of engagement and conversion, maximizing advertising ROI.</p> Signup and view all the answers

<p>Cost per click (CPC) is the fee charged for each time a visitor clicks on an advertisement.</p> Signup and view all the answers