Sponsored and user-generated content
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Questions and Answers

What is the purpose of using UGC attribute tags?

  • To indicate that the link should not be followed by Google
  • To indicate that the link should not be counted when calculating a website’s PageRank
  • To help Googlebot to better understand the nature of links
  • To identify untrusted links from user-generated content (correct)
  • When was the nofollow link attribute first introduced?

  • January 2005 (correct)
  • September 2005
  • January 2019
  • September 2019
  • What is the purpose of the sponsored attribute?

  • To indicate that the link should not be followed by Google
  • To indicate that the link should not be counted when calculating a website’s PageRank (correct)
  • To help Googlebot to better understand the nature of links
  • To identify untrusted links from user-generated content
  • What is the purpose of the noarchive attribute?

    <p>To indicate that the link should not be archived by Google</p> Signup and view all the answers

    What is the recommended attribute for outbound links on coupon/voucher/offer websites?

    <p>rel=“sponsored”</p> Signup and view all the answers

    What should be avoided when creating outbound links?

    <p>Relying on link attributes for site rankings</p> Signup and view all the answers

    What is the purpose of the UGC attribute?

    <p>To mark links mentioned in content such as forum posts or user comments</p> Signup and view all the answers

    What should you consider when linking to external websites?

    <p>The trustworthiness of the site</p> Signup and view all the answers

    What is the recommended attribute for outbound links?

    <p>All of the above</p> Signup and view all the answers

    Study Notes

    • Publishers can add UGC and sponsored attribute tags to outbound links to help Googlebot to better understand the nature of links.

    • Until September 2019, nofollow tags were used to flag sponsored or advertising links that failed to meet Google’s guidelines.

    • The nofollow link attribute was first introduced in January 2005 to address comment spamming issues and to identify untrusted links from user-generated content (UGC).

    • By September that year, Google was also recommending its use for advertising-related links.

    • The UGC attribute is used to mark links mentioned in content such as forum posts or user comments.

    • If your website receives a steady flow of user comments, checking the quality of every suggested link becomes difficult. Marking user-posted links with the UGC attribute helps Google understand why such links were added and whether those links should be included in PageRank calculation.

    • You can remove this attribute if you wish to recognize trustworthy users who make useful contributions.

    • Internal and external linking are crucial components of Google’s ranking algorithm and the information contained therein will see websites climb up or slide down the search engine results pages (SERPs).

    • If the content on your website has outbound links, Google recommends using an appropriate link attribute for each. However, these link attributes are merely hints for site rankings.

    • When it comes to outbound links used in coupon/voucher/offer websites, it is mandatory to use link attributes to adhere to Google guidelines.

    • Listed below are different scenarios and the relevant attributes one can use:

    • When creating an outbound link for a website, you should use the rel=“nofollow” attribute to indicate that the link should not be counted when calculating a website’s PageRank.

    • When linking to a coupon/voucher/offer, you should also use the rel=“sponsored” attribute to indicate that the link is sponsored and should not be counted in a website’s PageRank.

    • The rel=“nofollow” and rel=“sponsored” attributes can be used together to indicate that the link should not be counted and should not be followed by Google.

    • You can also use the rel=“nofollow” and rel=“noarchive” attributes together to indicate that the link should not be archived by Google.

    • The rel=“nofollow”, rel=“noarchive”, and rel=“nofollow” attributes can also be used together to indicate that the link should not be followed by Google.

    • Publishers should use an appropriate link attribute for each outbound link they create.

    • The rel=“nofollow” attribute should be used to indicate that the link should not be counted when calculating a website’s PageRank

    • Google recommends using nofollow, sponsored, or UGC link attributes to identify links that need them.

    • The nofollow attribute tells Google not to crawl the linked page.

    • The sponsored and UGC attributes are added by WordPress automatically when you select the Open in New Tab option to disable the link tracking for security purposes.

    • Pitfalls to avoid include depending on the attributes and not marking paid links.

    • Do not overuse outbound links.

    • Link sparingly to avoid harming your website's SEO value.

    • Consider the trustworthiness of the site you are linking to.

    • Avoid linking to sites with explicit/shocking content.

    • Link to sites that are legal and compliant with the DMCA.

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