Automotive Industry Strategic Groups
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Questions and Answers

Which of the following brands are considered to be in the same strategic group in the global automotive industry?

  • Porsche, BMW, Mercedes and Volvo
  • Ferrari, Lamborghini, Porsche and Mercedes (correct)
  • Hyundai, Kia, BMW and Volvo
  • Ford, Toyota, GM, Honda and Nissan

    • What is the primary characteristic that defines the strategic group of Ferrari, Lamborghini, and Mercedes?

  • High-volume production
  • Luxury and high-performance features (correct)
  • Mass market appeal
  • Low-cost manufacturing

    • Which of the following brands is NOT typically classified as a luxury brand?

  • Ferrari
  • Toyota (correct)
  • Mercedes
  • BMW

    • What is the key difference between the strategic group of Ferrari, Lamborghini, and Mercedes versus the group of Hyundai, Kia, BMW, and Volvo?

    <p>Product features and pricing (B)</p> Signup and view all the answers

    Which of the following brands competes in the same strategic group as Ford and Toyota?

    <p>Honda (B)</p> Signup and view all the answers

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