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Audience Targeting in Programming

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Questions and Answers

What is a key characteristic of mass media outlined in the text?

Proliferation of personal computers
User control over content scheduling
Simultaneous delivery to the largest audience (correct)
Narrowcasting power to consumers

How does the text describe the transition to new or emerging media?

A shift towards narrowcasting and consumer power
The proliferation of personal computers in the early 1980s (correct)
A move away from simultaneous delivery of content
The decline of linear and fixed methods of content distribution

What is a key difference between mass media and new media streaming services like Netflix and Hulu, according to the text?

Mass media has a fixed schedule, while new media allows viewers to watch content at their discretion (correct)
Mass media is linear, while new media is non-linear in its content delivery
Mass media is narrowcast to target audiences, while new media has a broader reach
Mass media is publicly transmitted, while new media is privately distributed

How does the text describe the impact of the digital revolution on media?

All of the above (D) Signup and view all the answers

What is the key difference between mass media and new media streaming services, according to the text?

Mass media has a fixed schedule, while new media allows viewers to watch content at their discretion (D) Signup and view all the answers

How does the text describe the impact of narrowcasting on consumers?

Narrowcasting shifts power to consumers, enabling them to access the content they enjoy most, more quickly, and without having to be bound to linear and fixed methods of content distribution (D) Signup and view all the answers

What is the key difference between mass media and new media streaming services in terms of content delivery, according to the text?

Mass media has a fixed schedule, while new media allows viewers to watch content at their discretion (B) Signup and view all the answers

How does the text describe the impact of the digital revolution on media production and distribution?

It has opened many new methods for the production and distribution of media content (D) Signup and view all the answers

What is a key characteristic of new media streaming services, according to the text?

They provide content that can be viewed at the discretion of the viewer (C) Signup and view all the answers

How does the text describe the impact of the digital revolution on the way people work, produce, and interact?

It has fundamentally changed many of the ways people work, produce, and interact with one another (A) Signup and view all the answers