Questions and Answers
What is a primary audience?
Primary audiences are those who receive the communication directly.
What is a secondary audience?
Secondary audiences include anyone who may indirectly receive a copy of the communication.
The primary audience is...
the decision-maker and/or decision-making body.
The secondary audience is...
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Study Notes
Audience Types
- Primary Audience: The group that directly receives and engages with the communication.
- Secondary Audience: Individuals or groups who may not receive the communication directly but can still have an impact, such as stakeholders or influencers.
Audience Impact
- Consider who will be affected by the message, as both primary and secondary audiences can play crucial roles in the communication process.
Decision-Making
- Primary Audience: Often includes the key decision-makers or bodies responsible for making final choices related to the communication.
- Secondary Audience: Comprises individuals intended to educate and mobilize in order to shape the perspectives or actions of the primary audience.
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Description
Explore the concepts of primary and secondary audiences with this set of flashcards. Understand their definitions and roles in communication to effectively tailor your messages. Perfect for anyone looking to improve their communication skills.
