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Attributes of Professional Athletes and Marketing in Sports

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Attributes of Professional Athletes and Marketing in Sports

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Questions and Answers

What is the primary advantage of product placement over direct commercial advertising?

Having higher viewer engagement

Reaching specific audiences (correct)

Being more affordable

Being easier to measure effectiveness

Which form of entertainment marketing involves integrating the product into the program's plot line?

Brand Integration (correct)

Product Placement

Celebrity Endorsements

Direct Commercial Advertising

What distinguishes celebrity endorsements from other entertainment marketing strategies?

Focusing on celebrity lifestyle

Targeting a niche audience

Using animated characters for promotion

Highlighting product functions and features (correct)

What are some attributes commonly associated with professional athletes?

Mentally tough Signup and view all the answers

Which form of marketing involves partnerships between entertainment producers/organizations and brands?

Entertainment marketing Signup and view all the answers

Why does entertainment marketing have a relatively high return on investment?

Cord-cutting audience's preference for online video and video games Signup and view all the answers

What is the main focus of sports marketing?

Promotion of sports events and teams Signup and view all the answers

In what ways can sports marketing be utilized?

Not limited to professional sports Signup and view all the answers

What is an example of how teams generate revenue through sports marketing?

Selling advertising space in stadiums Signup and view all the answers

How do famous athletes contribute to sports marketing?

They sign contracts as celebrity endorsers Signup and view all the answers