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Attracting Visitors Year-round for Farm Business Growth

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Questions and Answers

What is the primary concern with having strategic imperatives that are too generic?

They hinder the success of the strategic framework. (correct)
They limit the number of marketing tactics available.
They make the marketing plan more complicated.
They are difficult to roll up into work streams.

Why is it emphasized not to include tactics in strategic imperatives?

Tactics are only relevant in the initial planning stage.
It makes the strategic framework too broad.
Including tactics leads to a more detailed plan.
Tactics can overshadow the importance of strategy. (correct)

What is the purpose of 'rolling up' strategic imperatives in the context of the text?

To expand the strategic framework into diverse areas.
To simplify and categorize strategic imperatives. (correct)
To provide a detailed breakdown of each imperative.
To align the imperatives with specific marketing tactics.

What is the danger of having strategic imperatives like 'raise awareness' or 'attract supporters'?

They lack detail and specificity. (C) Signup and view all the answers

Why is it essential to have specific and detailed strategic imperatives?

To ensure alignment with tactical marketing plans. (C) Signup and view all the answers

What is the main reason for not including specific tactics in strategic imperatives?

Specific tactics might not align with strategic goals. (A) Signup and view all the answers

How do specific and detailed strategic imperatives contribute to successful planning?

By providing clear direction for tactical choices. (D) Signup and view all the answers

What is the risk of having strategic imperatives that overlap with common industry practices like 'digital marketing'?

'Digital marketing' lacks specificity for effective planning. (A) Signup and view all the answers

'Rolling up' strategic imperatives helps in:

Summarizing them into key focus areas. (D) Signup and view all the answers

Why is it important to differentiate between strategic imperatives and detailed tactics?

To ensure that strategic goals are met effectively (A) Signup and view all the answers

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