Attitudes and Consumer Behavior

According to the functional theory of attitudes, what determines the specific function an attitude serves for an individual?

A marketer is trying to promote a product by focusing on how it helps consumers express their self-image and values. Which attitude function are they primarily appealing to?

According to the ABC model of attitudes, which component refers to the beliefs a consumer has about an attitude object?

A consumer makes a purchase decision based on an emotional reaction, with little regard for detailed product information. Which hierarchy of effects is most likely influencing their decision?

A consumer initially purchases a product because it is on sale. Over time, they develop a positive attitude towards the product due to repeated satisfactory use. Which process best explains this attitude formation?

Which level of attitude commitment is characterized by a deep-seated attitude that has become part of a consumer's value system?

A consumer experiences discomfort after purchasing a product because they are unsure if they made the right choice. According to the theory of cognitive dissonance, what is the consumer likely to do?

A company uses a celebrity endorsement to promote its product. According to balance theory, what is crucial for this strategy to be effective?

In the context of multi-attribute attitude models, what does the 'importance weights' component represent?

What is the key difference between the Fishbein model and the Theory of Reasoned Action?

Which principle of influence involves compliance because one gains rewards or avoids punishments?

According to the Persuasion Knowledge Model (PKM), what type of knowledge do consumers develop to cope with persuasive attempts?

What is a primary limitation of the traditional communication model in the context of modern marketing?

A company seeks to persuade consumers by first gaining their agreement to receive marketing messages. Which approach are they employing?

Which of the following best describes 'source credibility' in the context of marketing communications?

What is the key distinction between 'buzz' and 'hype' in marketing?

According to the 'match-up hypothesis,' what is important when selecting a celebrity endorser for a product?

What is a potential disadvantage of using celebrity endorsers?

In the context of message construction, what is the 'mere exposure effect'?

What is the core idea behind the two-factor theory concerning message repetition?

When is it most effective to present both positive and negative information about a product?

What is 'comparative advertising'?

When are emotional appeals most likely to be effective in advertising?

According to the elaboration likelihood model (ELM), what primarily sways high-involvement consumers?

Which is a key outcome of diffused responsibility within group decisions?

What role identifies a person who examines data/conducts research, controlling information given to a group?

How do descriptive and injunctive norms differ relative to expected behaviour?

Freedom is threatened according to which state and influences conformity?

A reference group affects consumers most extensively via which three methods?

What is the difference between membership versus aspirational groups?

When are reference groups most influential relative to product characteristics?

What is the definition of 'social power'?

What occurs when consumers share common social attachments dependent on a product and loyalty?

What identifies groups that oppose or dislike others via disdain for products?

A small segment affects opinions among broader population of potential buyers in what model?

When recommendations are sought for diverse types of purchases, which opinion leader is displayed?

If product curators smartly locate and then secure outside figures, which can improve offerings to clientele?

If marketing uses guerilla-locations with WOM tactics, what results?

Which actions help consumers spread online information and content?