13 Questions
The author prefers designer brands over chain store clothes.
False
The phrase 'must-have' is something the author appreciates in fashion.
False
People who shop at Prada are described as too insecure to trust their own tastes.
True
The author believes that finding a unique piece in a cheap chain store is worth the effort.
True
According to a survey by a British bank, young people with money tend to shop more at designer stores.
False
The author thinks that the confidence of young people to trust their judgment in fashion is commendable.
True
The author is impressed by the prices in designer shops and would consider spending money on expensive designer items if they had the means.
False
The author believes that buying clothes from chain stores and markets allows for a more individual look compared to designer clothes.
True
The author equates finding a great piece of clothing at a cheap store to discovering gold in a river.
True
Why does the author dislike the phrase 'must-have' in fashion?
The author dislikes the phrase 'must-have' because it implies that the designer is manipulating consumers to buy their products solely to increase their profits, rather than because the consumer genuinely wants or needs the item.
How does the author view people who shop at designer brands like Prada?
The author believes that people who shop at designer brands like Prada are too insecure to trust their own tastes, and they decide that everything at Prada must be 'cool' so they can't go wrong.
What does the author find more satisfying than buying designer clothes?
The author finds it more satisfying to buy copies of designer clothes from cheap chain stores for a tenth of the price, even though it requires more effort to find the one good garment in three.
According to the survey mentioned, how are young people with money changing their shopping habits?
According to the survey, young people with money are abandoning the designer shops and buying their clothes in chain stores, second-hand shops, and markets.
Study Notes
The Author's View on Designer Brands
- The author rejects the idea of "must-have" designer items, questioning the need to follow the crowd and instead prefers to trust their own taste.
- Designer brands are seen as manipulative, aiming to increase their profits at the expense of the consumer's wallet.
- The author believes that people who buy designer brands are often insecure and lack confidence in their own taste, relying on the brand's reputation instead.
Alternative Shopping Options
- The author finds it more satisfying to shop at cheap chain stores on the High Street, where they can find similar items at a fraction of the price (1/10th).
- Although it requires skill to find the right item, the satisfaction of finding a great piece is immense.
Shift in Consumer Behavior
- According to a British bank's survey, young people with money are moving away from designer shops and towards chain stores, second-hand shops, and markets.
- This shift indicates that young people are gaining confidence in their own judgement and are willing to take risks to look individual and unique.
Personal Shopping Philosophy
- The author has always believed in trusting their own judgement and not following the crowd, even when it comes to fashion.
- The exorbitant prices of designer brands are staggering, and the author would rather spend their money on other things.
Test your views on designer brands with this quiz examining the attitudes towards 'must-have' items and the concept of designer manipulation. Explore your thoughts on owning designer items versus trusting your own tastes.
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