Atlantic Fantastic: Operations & Challenges

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Questions and Answers

What year was Atlantic Fantastic founded?

  • 2002 (correct)
  • 2010
  • 1999
  • 2005

Atlantic Fantastic primarily uses steam power for its vessels.

False (B)

Who is the founder of Atlantic Fantastic?

Lisa Shipton

The minimum age for travellers with Atlantic Fantastic is _____ years.

<p>16</p> Signup and view all the answers

Match the following terms with their descriptions:

<p>Eco-awareness = Increased interest in sustainable experiences Corporate customers = Companies using voyages for team building Accessibility requirements = Special considerations needed for safe travel Sailing vessels = Large boats operating mainly on wind power</p> Signup and view all the answers

What is required of passengers before they can board a vessel?

<p>They must undertake specific training. (B)</p> Signup and view all the answers

Last-minute bookings can receive refunds if training is not completed.

<p>False (B)</p> Signup and view all the answers

Where does Atlantic Fantastic primarily operate?

<p>Northern Atlantic Ocean</p> Signup and view all the answers

Passengers must create an account to express interest in a scheduled _____ of Atlantic Fantastic.

<p>journey</p> Signup and view all the answers

Who checks the suitability of the group for a journey?

<p>The safety administrator (A)</p> Signup and view all the answers

What is the first step in the booking process after the administrator approves the booking?

<p>Send an automated email to the booker inviting them to continue the process (A)</p> Signup and view all the answers

The training sessions are currently managed through a fully digital system.

<p>False (B)</p> Signup and view all the answers

What information must the account holder provide for each member of the group?

<p>Party details, documents required by national border policies, accessibility and dietary requirements, and emergency contact details.</p> Signup and view all the answers

The company intends to __________ its training documentation process.

<p>digitize</p> Signup and view all the answers

Match the issues faced by the company with their consequences:

<p>Delayed training completion = Voyage departures held up Paper-based training records = Potential data breaches Lack of staff awareness of legislation = Weakness in the digital system Inappropriate training reports = Ethical concerns</p> Signup and view all the answers

Which responsibility does the vessel's captain have after training is complete?

<p>To issue training certificates (D)</p> Signup and view all the answers

The company has decided not to investigate the recent data breach incident.

<p>True (A)</p> Signup and view all the answers

Identify the two countries mentioned where the training centers are located.

<p>UK and USA</p> Signup and view all the answers

The company plans to integrate __________ features into the updated training system.

<p>artificial intelligence</p> Signup and view all the answers

What prompted the company to terminate their contract with the catering company?

<p>Unauthorized sharing of customer information (D)</p> Signup and view all the answers

Flashcards

What is Atlantic Fantastic?

Atlantic Fantastic is a marine cruise company that specializes in transatlantic voyages, offering sustainable and adventurous experiences for its customers.

How are Atlantic Fantastic's vessels powered?

Atlantic Fantastic's vessels are primarily powered by wind, using sails. However, they also have backup diesel engines for emergencies.

What training do Atlantic Fantastic customers need to undergo?

Atlantic Fantastic's customers are required to undergo training in the operation of the vessel before embarking on a voyage. This training ensures they can assist the professional crew.

Who are Atlantic Fantastic's target customers?

Atlantic Fantastic focuses on attracting corporate clients for team-building events. However, they also cater to environmentally conscious individuals and families.

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What are the age restrictions for Atlantic Fantastic voyages?

The minimum age for Atlantic Fantastic voyages is 16. Anyone under 18 years old must be accompanied by a responsible adult.

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How do customers express interest in Atlantic Fantastic voyages?

Potential customers first express their interest through Atlantic Fantastic's website, providing information about their group, ages, and accessibility needs.

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What safety checks does Atlantic Fantastic undertake?

Atlantic Fantastic's safety administrator reviews the proposed group to ensure they meet safety criteria and can safely accommodate any accessibility needs.

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What are Atlantic Fantastic's sustainability practices?

Atlantic Fantastic focuses on sustainable practices, using sails as the primary source of power and incorporating modern safety standards.

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What are the voyage durations offered by Atlantic Fantastic?

Atlantic Fantastic offers 2- or 4-week voyages across the Atlantic Ocean.

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What are the key features of Atlantic Fantastic's offerings?

Atlantic Fantastic prioritizes team building events for corporate customers and caters to eco-conscious individuals and families seeking unique travel experiences.

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Booking Initiation

The initial stage of a booking process where the customer provides basic information and a deposit is taken.

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Pre-Voyage Training

Training required for all guests before embarking on a cruise, typically lasting at least one week.

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Training Management System

A system used for managing the training process of guests, initially paper-based but proposed to be digitized.

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Secure Booking Portal

A secure online portal used for gathering personal and travel details from customers for booking purposes.

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Training Completion Verification

The process of verifying and confirming that a customer has successfully completed the required training.

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Dietary & Accessibility Information

Dietary requirements and accessibility needs of guests are made available to catering companies to ensure proper service.

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In-House Development Team

The company’s internal development team responsible for creating and maintaining the booking and training systems.

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Digitalization of Training

The proposed digitalization of the training process, aiming to improve efficiency and security.

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AI Integration

The potential for integrating elements of artificial intelligence into the new training system.

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Issues with Paper-Based Training

Issues arising from the manual and paper-based nature of the existing training system, causing delays and security concerns.

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Study Notes

Atlantic Fantastic: Operations and Challenges

  • Company Overview: Atlantic Fantastic is a marine cruise company operating in the northern Atlantic, primarily sailing between the UK and the US. Founded in 2002, the company focuses on sustainable, modern sailing vessels.

  • Customer Base: Primarily caters to corporate team-building events, but also sees growth in small group and family bookings due to rising eco-awareness.

  • Booking Process: Customers first express interest online, providing party details, ages, nationalities, and accessibility needs. A safety administrator evaluates suitability. Full booking details, including necessary documents, accessibility/dietary requirements, and emergency contacts, are then entered. Training courses are arranged.

  • Training Requirements: Customers are required to undergo training before sailing. Training is done at centres in the UK and USA. Participants must be at least 16 and need a responsible adult if under 18. Safety training completion is currently a paper-based system overseen by vessel captains. Training needs to be completed at least a week before departure.

  • Safety Issues: A recent incident involved a briefcase with training documents containing personal information being found in a Plymouth bar. This had inappropriate descriptions of accessibility restrictions for trainees. Another issue involved a catering company in Florida obtaining and potentially selling guest information.

  • System Issues: The company is moving from a paper-based training system to a digital platform. This will integrate with the existing booking system. The current paper process for training has led to delayed departures and security concerns, and a lack of digital record keeping for training.

  • Technology Initiatives: The new system will include online training materials, automated progress recording, automatic test result collation, and certificate issuance. The director wants to incorporate artificial intelligence.

  • Future Directions: The company is prioritizing the digitization of the training process, to better integrate safety training with booking and improve security aspects. Staff training and consulting experts are considered.

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