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Questions and Answers
What is the main function of market penetration strategy?
Which BCG box represents strong SBUs with low growth?
What is the BCG Model used for?
What does product development strategy involve?
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In the context of the BCG matrix, what does a 'Star' represent?
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In the BCG Model, what type of SBUs are considered Cash Cows?
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Which strategy involves identifying and developing new market segments for current company products?
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What is the purpose of downsizing for a firm?
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What type of SBU in the BCG matrix generates enough to maintain itself but does not promise to be a large source of cash?
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Which type of SBUs in the BCG Model require heavy investments to finance rapid growth?
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In the context of the BCG Model, what do Dogs represent?
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What does Market Development involve according to the text?
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Why might a firm abandon products or markets?
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In difficult economic times, firms prune out weaker products to:
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Why do weak businesses require a disproportionate amount of management attention?
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What is one reason a firm might find brands unprofitable and need to divest them?
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What are the four steps in designing a customer-driven marketing strategy?
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What are some benefits of market segmentation over mass marketing?
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What is one of the benefits of marketing segmentation over mass marketing?
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Why is it important for market segments to be measurable?
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What does it mean for market segments to be substantial?
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Why is it essential for market segments to be differentiable?
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What is an actionable requirement for effective segmentation?
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Which of the following is a strategy of market targeting?
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What is the marketing strategy where a firm targets several market segments and designs separate offers for each?
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Which marketing strategy tailors products and marketing programs to the needs of specific individuals and local customer segments?
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In which market coverage strategy does a firm decide to go after a large share of one or a few segments of the market or niches?
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Which company demonstrates Undifferentiated Marketing in its strategy according to the text?
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Which marketing strategy involves ignoring market segment differences and going after the whole market with one offer?
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Which strategy includes tailoring products and programs to specific individuals and local customer segments?
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