Podcast
Questions and Answers
What is the main function of market penetration strategy?
What is the main function of market penetration strategy?
- Increasing sales of current products to new market segments (correct)
- Offering modified or new products to current market segments
- Identifying and developing new market segments for current company products
- Starting up or acquiring businesses outside the company’s current products and markets
Which BCG box represents strong SBUs with low growth?
Which BCG box represents strong SBUs with low growth?
- Star
- Dog
- Question Mark
- Cash Cow (correct)
What is the BCG Model used for?
What is the BCG Model used for?
- Market growth (correct)
- Market development
- Market diversification
- Market share
What does product development strategy involve?
What does product development strategy involve?
In the context of the BCG matrix, what does a 'Star' represent?
In the context of the BCG matrix, what does a 'Star' represent?
In the BCG Model, what type of SBUs are considered Cash Cows?
In the BCG Model, what type of SBUs are considered Cash Cows?
Which strategy involves identifying and developing new market segments for current company products?
Which strategy involves identifying and developing new market segments for current company products?
What is the purpose of downsizing for a firm?
What is the purpose of downsizing for a firm?
What type of SBU in the BCG matrix generates enough to maintain itself but does not promise to be a large source of cash?
What type of SBU in the BCG matrix generates enough to maintain itself but does not promise to be a large source of cash?
Which type of SBUs in the BCG Model require heavy investments to finance rapid growth?
Which type of SBUs in the BCG Model require heavy investments to finance rapid growth?
In the context of the BCG Model, what do Dogs represent?
In the context of the BCG Model, what do Dogs represent?
What does Market Development involve according to the text?
What does Market Development involve according to the text?
Why might a firm abandon products or markets?
Why might a firm abandon products or markets?
In difficult economic times, firms prune out weaker products to:
In difficult economic times, firms prune out weaker products to:
Why do weak businesses require a disproportionate amount of management attention?
Why do weak businesses require a disproportionate amount of management attention?
What is one reason a firm might find brands unprofitable and need to divest them?
What is one reason a firm might find brands unprofitable and need to divest them?
What are the four steps in designing a customer-driven marketing strategy?
What are the four steps in designing a customer-driven marketing strategy?
What are some benefits of market segmentation over mass marketing?
What are some benefits of market segmentation over mass marketing?
What is one of the benefits of marketing segmentation over mass marketing?
What is one of the benefits of marketing segmentation over mass marketing?
Why is it important for market segments to be measurable?
Why is it important for market segments to be measurable?
What does it mean for market segments to be substantial?
What does it mean for market segments to be substantial?
Why is it essential for market segments to be differentiable?
Why is it essential for market segments to be differentiable?
What is an actionable requirement for effective segmentation?
What is an actionable requirement for effective segmentation?
Which of the following is a strategy of market targeting?
Which of the following is a strategy of market targeting?
What is the marketing strategy where a firm targets several market segments and designs separate offers for each?
What is the marketing strategy where a firm targets several market segments and designs separate offers for each?
Which marketing strategy tailors products and marketing programs to the needs of specific individuals and local customer segments?
Which marketing strategy tailors products and marketing programs to the needs of specific individuals and local customer segments?
In which market coverage strategy does a firm decide to go after a large share of one or a few segments of the market or niches?
In which market coverage strategy does a firm decide to go after a large share of one or a few segments of the market or niches?
Which company demonstrates Undifferentiated Marketing in its strategy according to the text?
Which company demonstrates Undifferentiated Marketing in its strategy according to the text?
Which marketing strategy involves ignoring market segment differences and going after the whole market with one offer?
Which marketing strategy involves ignoring market segment differences and going after the whole market with one offer?
Which strategy includes tailoring products and programs to specific individuals and local customer segments?
Which strategy includes tailoring products and programs to specific individuals and local customer segments?
