Podcast
Questions and Answers
According to the text, what was the early view of media's impact on the audience?
According to the text, what was the early view of media's impact on the audience?
- Media had a neutral impact on the audience
- Media had a positive impact on the audience
- Media had a negative impact on the audience (correct)
- Media had a mixed impact on the audience
What term is used to describe the state of apathy induced by media exposure?
What term is used to describe the state of apathy induced by media exposure?
- Active audience
- Narcotising dysfunction (correct)
- Hypodermic needle
- Mass deception
Who authored the early work 'The Psychology of Radio' and explored the psychological effects of mass communication?
Who authored the early work 'The Psychology of Radio' and explored the psychological effects of mass communication?
- Dependency Theory
- Expectancy Theory
- Chatterjee
- Cantril and Allport (correct)
According to the text, what is the definition of conformity?
According to the text, what is the definition of conformity?
According to the text, what was the popular image of future media in the post-World War II period?
According to the text, what was the popular image of future media in the post-World War II period?
What is the most frequently voiced assumption regarding the effects of media?
What is the most frequently voiced assumption regarding the effects of media?
According to the text, what are the cognitive needs fulfilled by media?
According to the text, what are the cognitive needs fulfilled by media?
Which research design focuses on studying associations or relationships among multiple variables rather than studying the effects of one variable on another?
Which research design focuses on studying associations or relationships among multiple variables rather than studying the effects of one variable on another?
What type of research in psychology is concerned with understanding human behavior?
What type of research in psychology is concerned with understanding human behavior?
Which method is frequently used to collect qualitative data in psychology?
Which method is frequently used to collect qualitative data in psychology?
What type of analysis is used to investigate the nature of media representation and can be both quantitative and qualitative?
What type of analysis is used to investigate the nature of media representation and can be both quantitative and qualitative?
Which theory suggests that people watch TV shows that they expect will fulfill their needs and highly recommended, and then weigh up how well those needs have been gratified in order to make a decision to repeat the behavior in the future?
Which theory suggests that people watch TV shows that they expect will fulfill their needs and highly recommended, and then weigh up how well those needs have been gratified in order to make a decision to repeat the behavior in the future?
According to the Active Audience Theory, how do audiences decode media messages?
According to the Active Audience Theory, how do audiences decode media messages?
What is the characteristic of the Experimental method used in media research?
What is the characteristic of the Experimental method used in media research?
What is the purpose of survey methods in media research?
What is the purpose of survey methods in media research?
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