QUIZ 3 PART 1
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Questions and Answers

Which of the following is not an associative hypothesis?

  • Personalized services increase customer loyalty. (correct)
  • There is a relationship between menu variety and customer satisfaction.
  • Staff training is positively associated with employee performance.
  • Work stress is negatively related to job satisfaction.

    • Which of the following best explains a null hypothesis?

  • It predicts a relationship between variables.
  • It is the statement we aim to empirically support.
  • It assumes no relationship between variables. (correct)
  • It outlines the expected relationship between variables.

    • Which of the following is a characteristic of qualitative research?

  • It aims to predict outcomes using numerical data.
  • It collects data from large samples.
  • It focuses on the "why" and "how". (correct)
  • It seeks to generalize the study findings.

    • Which of the following best describes deductive reasoning?

    <p>It involves drawing specific conclusions based on general premises.</p> Signup and view all the answers

    Which of the following is NOT a role of the moderator in a focus group?

    <p>Reaching a general consensus.</p> Signup and view all the answers

    Which of the following is NOT a type of bias associated with a focus group?

    <p>Non-response bias.</p> Signup and view all the answers

    Study Notes

    Associative Hypothesis

    • An associative hypothesis predicts a relationship between two or more variables.
    • The relationship can be positive or negative, and it can be strong or weak.

    Null Hypothesis

    • A null hypothesis states that there is no relationship between two or more variables.
    • It is a statement that is being tested by a statistical test.
    • The goal of research is often to reject the null hypothesis.

    Qualitative Research

    • Qualitative research is exploratory research that uses non-numerical data to understand concepts, opinions, or experiences.
    • Data is often gathered through interviews, focus groups, and observations.

    Deductive Reasoning

    • Deductive reasoning starts with a general theory and then uses specific observations to test that theory.
    • It is a top-down approach.

    Moderator Role

    • Moderators of focus groups guide discussions and ensure that all participants have a chance to share their thoughts.
    • They keep the discussion focused on the research topic, they ask follow-up questions to clarify responses, and they encourage participation.

    Focus Group Bias

    • Interviewer bias occurs when a moderator's personal opinions or beliefs influence the discussion.
    • Selection bias occurs when the participants in a focus group are not representative of the target population.
    • Groupthink occurs when participants conform to the opinions of the majority instead of expressing their own ideas.

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