Arenas of Creativity

Arenas of Creativity

• People are inherently creative, with variations in usage and application
• There are several arenas of creativity, including:
  • Idea creativity: generating new ideas or concepts
  • Material creativity: inventing and building tangible objects
  • Organization creativity: organizing people or projects in new ways
  • Relational creativity: achieving cooperation and win-win relationships
  • Event creativity: producing events like awards ceremonies or annual meetings
  • Inner creativity: changing one's inner self and approach to tasks
  • Spontaneous creativity: acting quickly and innovatively in the moment

Creative Thinking Techniques

• Divergent thinking: generating many ideas or solutions
• Convergent thinking: narrowing down options to the best solution
• SCAMPER technique: a method for generating new ideas and solutions
  • Substitute: finding alternative materials or processes
  • Combine: combining different ideas or elements
  • Adapt: modifying an existing idea or product
  • Modify: changing an existing product or idea
  • Put to another use: finding new purposes for an existing product or idea
  • Eliminate: removing or simplifying elements of a product or idea
  • Reverse: reversing or turning an idea or process upside down

Opportunity Identification and Entrepreneurship

• Opportunity identification is central to entrepreneurship
• Creativity and innovation are key to understanding and practicing opportunity development
• The first step in entrepreneurship is coming up with an idea that may be the foundation of a good opportunity

Sources of Innovative Ideas

• Trends: observing shifts in societal, technological, economic, and environmental trends to identify opportunities
  • Examples of trends include ageing demographics, health and fitness growth, and smartphone technology
• Unexpected occurrences: surprising successes or failures that can lead to innovative ideas
• Process needs: identifying gaps or bottlenecks in processes and finding solutions
• Asking questions like "What can be made higher, bigger, or stronger?" to generate ideas

Guiding Questions for Innovation

• What else can this product or service be used for?
• How would different users, such as children or older people, use this product?
• Are there new ways to use the product or service?
• What other target group could benefit from this product?
• Who or what else may be able to use it?
• Are there new ways to use it in its current shape or form?
• Would there be other possible uses if I were to modify the product?

Eliminate and Simplify

• What can I eliminate or simplify in my product, design, or service?
• Can I reduce time or components?
• Can I reduce effort or costs?
• How can I simplify it?
• What's non-essential or unnecessary?
• Can I eliminate rules?