Recent Lessons

Show all results for ""

Feature Overview

Ace your exams with our all-in-one platform for creating and sharing quizzes and tests.

Quizzes

Create quizzes and tests automatically from your content using AI.

Flashcards

Automatically turn your notes into digital flashcards.

Share, Export & Embed

Share with classmates or export to Excel and your learning management system.

Stats & Reporting

Auto-grading quizzes and tests with detailed stats and reports.

Mobile Apps

The smarter way to study – wherever you are.

Pricing

Search...

Are You Willing to Go the Extra Mile for a Free Trip to the FIFA World Cup?

10 Questions

0 Views

Are You Willing to Go the Extra Mile for a Free Trip to the FIFA World Cup?

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which sports event did the YouTube campaign offer flights and tickets to?

Olympic Games in Tokyo

FIFA World Cup in Russia (correct)

UEFA Champions League Final in Istanbul

Super Bowl in the United States

What were the two key goals of the campaign?

Increasing revenue and improving brand awareness

Getting the ball rolling with a Gen Z deep-dive and attracting international audiences (correct)

Collaborating with influencers and creating viral content

Working with media agencies and conducting audience research

Which company did the campaign work with for audience research?

Instagram

Twitter

Google (correct)

Facebook

What were some of the trending searches and insights that emerged from the audience research?

Real estate Signup and view all the answers

Who was the media agency that collaborated on the campaign?

EssenceMediacom Signup and view all the answers

Which country was the FIFA World Cup held in when the YouTube campaign took place?

Qatar Signup and view all the answers

What type of analysis did the Google team perform for the audience research?

Deep-dive analysis of top YouTube and Search trends Signup and view all the answers

What inspired the campaign based on the audience research?

All of the above Signup and view all the answers

Which media agency collaborated with the YouTube campaign?

EssenceMediacom Signup and view all the answers

How many people were offered flights and tickets to the FIFA World Cup game through the YouTube campaign?

60 people Signup and view all the answers