Podcast
Questions and Answers
Which sports event did the YouTube campaign offer flights and tickets to?
Which sports event did the YouTube campaign offer flights and tickets to?
- Olympic Games in Tokyo
- FIFA World Cup in Russia (correct)
- UEFA Champions League Final in Istanbul
- Super Bowl in the United States
What were the two key goals of the campaign?
What were the two key goals of the campaign?
- Increasing revenue and improving brand awareness
- Getting the ball rolling with a Gen Z deep-dive and attracting international audiences (correct)
- Collaborating with influencers and creating viral content
- Working with media agencies and conducting audience research
Which company did the campaign work with for audience research?
Which company did the campaign work with for audience research?
- Google (correct)
What were some of the trending searches and insights that emerged from the audience research?
What were some of the trending searches and insights that emerged from the audience research?
Who was the media agency that collaborated on the campaign?
Who was the media agency that collaborated on the campaign?
Which country was the FIFA World Cup held in when the YouTube campaign took place?
Which country was the FIFA World Cup held in when the YouTube campaign took place?
What type of analysis did the Google team perform for the audience research?
What type of analysis did the Google team perform for the audience research?
What inspired the campaign based on the audience research?
What inspired the campaign based on the audience research?
Which media agency collaborated with the YouTube campaign?
Which media agency collaborated with the YouTube campaign?
How many people were offered flights and tickets to the FIFA World Cup game through the YouTube campaign?
How many people were offered flights and tickets to the FIFA World Cup game through the YouTube campaign?
Flashcards are hidden until you start studying
