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Are You Willing to Go the Extra Mile for a Free Trip to the FIFA World Cup?

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Are You Willing to Go the Extra Mile for a Free Trip to the FIFA World Cup?

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Questions and Answers

Which sports event did the YouTube campaign offer flights and tickets to?

Olympic Games in Tokyo
FIFA World Cup in Russia (correct)
UEFA Champions League Final in Istanbul
Super Bowl in the United States

What were the two key goals of the campaign?

Increasing revenue and improving brand awareness
Getting the ball rolling with a Gen Z deep-dive and attracting international audiences (correct)
Collaborating with influencers and creating viral content
Working with media agencies and conducting audience research

Which company did the campaign work with for audience research?

Instagram
Twitter
Google (correct)
Facebook

What were some of the trending searches and insights that emerged from the audience research?

Real estate (D) Signup and view all the answers

Who was the media agency that collaborated on the campaign?

EssenceMediacom (B) Signup and view all the answers

Which country was the FIFA World Cup held in when the YouTube campaign took place?

Qatar (C) Signup and view all the answers

What type of analysis did the Google team perform for the audience research?

Deep-dive analysis of top YouTube and Search trends (C) Signup and view all the answers

What inspired the campaign based on the audience research?

All of the above (D) Signup and view all the answers

Which media agency collaborated with the YouTube campaign?

EssenceMediacom (B) Signup and view all the answers

How many people were offered flights and tickets to the FIFA World Cup game through the YouTube campaign?

60 people (D) Signup and view all the answers