10 Questions
Which sports event did the YouTube campaign offer flights and tickets to?
FIFA World Cup in Russia
What were the two key goals of the campaign?
Getting the ball rolling with a Gen Z deep-dive and attracting international audiences
Which company did the campaign work with for audience research?
What were some of the trending searches and insights that emerged from the audience research?
Real estate
Who was the media agency that collaborated on the campaign?
EssenceMediacom
Which country was the FIFA World Cup held in when the YouTube campaign took place?
Qatar
What type of analysis did the Google team perform for the audience research?
Deep-dive analysis of top YouTube and Search trends
What inspired the campaign based on the audience research?
All of the above
Which media agency collaborated with the YouTube campaign?
EssenceMediacom
How many people were offered flights and tickets to the FIFA World Cup game through the YouTube campaign?
60 people
Discover How Far You'd Go for an All-Expenses Paid Trip to the FIFA World Cup in Qatar! Take our quiz to find out just how much you'd be willing to do for the chance to attend the most anticipated sports event of the year. Test your determination and see if you have what it takes to win flights and tickets to the sold-out Saudi Arabia vs. Argentina game. Are you ready to go the extra mile?
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